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Apple Revises "What Makes An iPhone An iPhone" Ads

Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:


The old ad:


Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Top Rated Comments

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Posted: 11 months ago

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.


The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.
Rating: 17 Positives / 2 Negatives
Posted: 11 months ago
Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.
Rating: 16 Positives / 4 Negatives
Posted: 11 months ago

If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.

Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.
Rating: 10 Positives / 2 Negatives
Posted: 11 months ago
"If you don't have an iPhone, screw you."
Rating: 8 Positives / 1 Negatives
Posted: 11 months ago
I think I've seen these... It's deja vu all over again.
Rating: 5 Positives / 1 Negatives
Posted: 11 months ago

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.


The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.


Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.
Rating: 3 Positives / 0 Negatives
Posted: 11 months ago
This is a welcome change, but I think the iPad 2 ads are nicer :)
Rating: 2 Positives / 0 Negatives
Posted: 11 months ago
I am away so I did not know. This change had to be done the first day. That was the worst tagline ever!
Rating: 3 Positives / 1 Negatives
Posted: 11 months ago
Hopefully they'll change their in-store banner-ads as well.
As of a weekend ago they said "iPhone 4, Nothing else is an iPhone".

.... not a 2G, 3G, 3GS..... or non apple products either.
Rating: 2 Positives / 0 Negatives
Posted: 11 months ago
I've used both apps/features mentioned in the 2nd video and they're both really cool. Yes, I know the Delta thing works on android too. Anyway, you can fly completely paperless. No itineraries/tickets/boarding passes. This combined with TripIt makes traveling much more organized and much less stressful.
Rating: 2 Positives / 0 Negatives

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