New Apple Print Ad Touts iPhone's Business Savvy

Friday July 8, 2011 1:15 pm PDT by Jordan Golson

As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:

iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.

In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.

Thanks Tim!

Top Rated Comments

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jlgolson

25 months ago

Typo in the article btw.

Fixed, if it's the one I think it was.

I hate to be that guy... but why is this news? :confused:

I just saw an iPad billboard put up recently. Should that be posted too?

Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.

This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.

Rating: 12 Positives

res1233

25 months ago

I hate to be that guy... but why is this news? :confused:

Because it's new... The real question is why is this front page news?

Rating: 11 Positives

kps

25 months ago

this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating.

Why not ask the IT guys who bought XServes? They sure got... penetrated.

Rating: 10 Positives

res1233

25 months ago

Not only does it have exchange support, but it has VPN support, and Angry Birds support.

Typo in the article btw.

Rating: 9 Positives

*LTD*

25 months ago

Now you can actually enjoy a work phone.

Rating: 8 Positives

na1577

25 months ago

I hate to be that guy... but why is this news? :confused:

I just saw an iPad billboard put up recently. Should that be posted too?

Rating: 7 Positives

Bonch

25 months ago

My lawyer's colleague (one of the partners) uses a Mac at work. He's quite happy with it.

Quite a few Professors I know of at the University of Toronto use Macs.

Is your idea "professional" limited to people who edit video, or does it also include people who actually hold advanced professional degrees?

There is at least one dumb lawyer and a few dumb professors in Canada, and it sounds like you know all of them.

Rating: 7 Positives