New Apple Print Ad Touts iPhone's Business Savvy - MacRumors
Skip to Content

New Apple Print Ad Touts iPhone's Business Savvy

by

As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:

iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.

In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.

iphoneforbusinessresize
Thanks Tim!

Popular Stories

8 CarPlay Features in iOS 27 Feature

Which iOS 27 CarPlay Features Actually Work in Your Car?

Thursday September 17, 2026 4:17 am PDT by
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out. Works in Any CarPlay Vehicle Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
Read Full Article • 50 comments
Apple Watch New Charging Puck

Here's Why a New Apple Watch Charging Puck Was Just Released

Wednesday September 16, 2026 8:53 am PDT by
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...
Read Full Article • 108 comments
ios272anniversary

iOS 27.2 Could Save Your Marriage

Wednesday September 16, 2026 1:32 pm PDT by
The iOS 27.2 beta that Apple released today adds a feature that reminds you it's your anniversary when you call someone, as long as you've added the date in the Contacts app. On the date of your anniversary, when you go to call the person, you'll see a reminder that it's an important day so you don't forget to say something. The anniversary alert uses Call Context, a feature Apple added in...
Read Full Article • 83 comments

Top Rated Comments

res1233 Avatar
res1233
198 months ago
I hate to be that guy... but why is this news? :confused:

Because it's new... The real question is why is this front page news?
Score: 10 Votes (Like | Disagree)
K
kps
198 months ago
this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating.

Why not ask the IT guys who bought XServes? They sure got... penetrated.
Score: 8 Votes (Like | Disagree)
jlgolson Avatar
jlgolson
198 months ago
Typo in the article btw.
Fixed, if it's the one I think it was.

I hate to be that guy... but why is this news? :confused:

I just saw an iPad billboard put up recently. Should that be posted too?
Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.

This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.
Score: 8 Votes (Like | Disagree)
res1233 Avatar
res1233
198 months ago
Not only does it have exchange support, but it has VPN support, and Angry Birds support.

Typo in the article btw.
Score: 8 Votes (Like | Disagree)
Atlantico Avatar
Atlantico
198 months ago
It amuses me after seeing what Apple did to FCPX, XServe, XSan, BD support, Shake, the Mac Pro and the Cinema Displays, that they expect to be taken seriously in an enterprise environment.

Oil and water, nitro and glycerin, Apple and reality. ;)

Apple's iPhone is doing ok in business at the moment, it has rudimentary features, but will it for good? RIM is never ever ever going to abandon business and enterprise.

Will Apple abandon these new iPhone business users? Probably, yes. That's their track record. Yet many people complain that they have had a hard time 'penetrating' enterprise.

Wonder why. :confused:
Score: 4 Votes (Like | Disagree)
macsmurf Avatar
macsmurf
198 months ago
My lawyer's colleague (one of the partners) uses a Mac at work. He's quite happy with it.

Quite a few Professors I know of at the University of Toronto use Macs.

Is your idea "professional" limited to people who edit video, or does it also include people who actually hold advanced professional degrees?
Lots of professionals use macs and for good reason. What they shouldn't do is to rely on macs in an enterprise environment. If it requires a significant investment to switch your infrastructure from mac based to something else there is a real risk of getting burned. Apple may love businesses but they love consumers more and if they can sell more hardware by moving resources from the business to the consumer domain the will do so.

...Which is of course completely reasonable.
Score: 4 Votes (Like | Disagree)
Read All Comments