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Apple Releases New iPad 2 Ad, 'Now'


Apple just posted this new television ad for the iPad 2 on Apple's iPad page and YouTube channel. The ad illustrates life is different "now" that we have the iPad 2. The ad shows off the Wall Street Journal, Spin magazine, The King's Speech, FaceTime, iTunes U, the iBookstore, and Star Walk.
Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.

Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

Because now, there's this.
Thanks Geoff!

Top Rated Comments

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43 months ago
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.
Rating: 57 Votes
43 months ago
Not nearly enough lasers, lightning, or creatures morphing out of liquid metal. No epic rock music.

They'll not sell a single one.
Rating: 34 Votes
43 months ago
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D
Rating: 19 Votes
43 months ago

Question--who is this aimed at.


I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.
Rating: 18 Votes
43 months ago

One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.


Ha ha :) I think of that ad too when I try to figure out the mentality of someone moved by those weird middle-school-macho Android tablet ads :D Best thing about that Xoom ad: it focuses on an awesome 3D game. A game ported from the iPad. And, at the time, the ONLY tablet-optimized game for Honeycomb!! Talk about intentionally misleading advertising... to have a whole ad focused on a device as a game machine, when there are no games to speak of, and that one game runs on the iPad anyway!
Rating: 13 Votes
43 months ago

I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.


LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:
Rating: 13 Votes
43 months ago
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.

Multitasking sounds great but you can realistically only watch one video at a time on a small screen. Realistically, you can only interact with one application at a time as well.
Rating: 12 Votes
43 months ago
This was a really great ad. I loved the mood.
Rating: 10 Votes
43 months ago
Apple should adopt a campaign like this for the iPhone, instead of the prudish 'if you don't have an iPhone' ad campaign.
Also, bring back get a Mac or something similar.
Rating: 10 Votes
43 months ago
Terrific ad, truly stellar quality— and I also take comfort in knowing that using this new tablet computer won't turn me into a ****ing cyborg from Hell, but then again, I'm also not 12 years old, either.

:)
Rating: 10 Votes

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