Apple Releases New iPad 2 Ad, 'Now'

No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.

Not nearly enough lasers, lightning, or creatures morphing out of liquid metal. No epic rock music.

They'll not sell a single one.

I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D

Question--who is this aimed at.

I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:

One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.

Ha ha :) I think of that ad too when I try to figure out the mentality of someone moved by those weird middle-school-macho Android tablet ads :D Best thing about that Xoom ad: it focuses on an awesome 3D game. A game ported from the iPad. And, at the time, the ONLY tablet-optimized game for Honeycomb!! Talk about intentionally misleading advertising... to have a whole ad focused on a device as a game machine, when there are no games to speak of, and that one game runs on the iPad anyway!