Android Jumps Past iOS in Overall U.S. Smartphone Usage
New Nielsen data from March but released today shows just that, with Android now taking the overall lead with 37% of the market in the U.S., ahead of iOS which continues to hold steady at 27%. Research in Motion's BlackBerry platform has continued its slide and is now down to 22%.
Just looking at those who acquired smartphones in the six months leading up to the March survey, Android's lead is even stronger with a full 50% of users opting for the platform. Apple polled in second place at 25% while Research in Motion dropped to 15%.
Nielsen also took a look at future buying plans, assessing those consumers planning to purchase a smartphone sometime within the following year from the date of the survey. According to the latest data, Android now edges out iOS, 31% to 30%, a significant change from the July-September 2010 period when iOS held a 33%-26% lead over Android among future smartphone purchasers.