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Apple Doubling Production of Certain 'Hot-Selling' Notebook Models?


In a brief report on declining shipments in Taiwan's notebook manufacturing segment, DigiTimes claims that Apple and Samsung are the only major notebook companies increasing production over the year ago quarter, with the notebook industry as a whole reportedly targeting flat production compared with the year-ago quarter and down 5-10% from last quarter.

Apple is seen as one of the biggest boosts to the notebook market, with the company reportedly seeking to as much as double production of some "hot-selling" notebook models.

Samsung has been performing better than other brands by taking up deliveries from the suppliers, the sources noted, adding that Apple reportedly is revising upward its orders with the volume of some hot-selling models being doubled.

Apple has been widely rumored to be on the verge of releasing new MacBook Pro models, which could explain such a significant ramp up in production as the company seeks to fill sales channels with the new models and stay ahead of customer demand. Despite dealing with a "design error" that has set back chipset production, Intel has announced a February 20th shipping date for the dual-core Sandy Bridge processors expected to be used in the next-generation MacBook Pro.