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Survey Claims 26% of AT&T iPhone Customers Planning to Switch to Verizon

Market research firm ChangeWave Research today announced the results of new survey examining the impact of the Verizon iPhone on customer carrier preferences. While the survey of professional and early-adopter consumers was conducted in late December, ahead of the official Verizon announcement, the general media consensus at the time had been that a Verizon announcement was imminent.

Among the findings of the survey was a surge in the percentage of AT&T subscribers planning to change carrier over the subsequent 90 days, rising to 15% from 10% just three months earlier.

Importantly, when we compared the churn rates for the top wireless providers, we found major differences.

Only 4% of Verizon's customers plan to switch in the next 90 days. In comparison, 10% of Sprint/Nextel's customers say they plan to switch, as do 15% of both T-Mobile's and AT&T's.

Related to that spike was a result showing that 16% of surveyed AT&T customers were planning to switch to Verizon if it began offering the iPhone, with an additional 23% of AT&T customers registering as unsure whether they will switch carriers.


That metric was even higher among AT&T's iPhone customers, with 26% of them saying they would leave AT&T for a Verizon iPhone. While most AT&T iPhone customers are currently tied into long-term contracts, many of them are apparently ready to jump ship anyway, with 41% of those planning to switch saying they will do so within the first three months of Verizon iPhone availability and an additional 31% doing so within a year.

ChangeWave has also continued to track reports of dropped calls on the major carriers, an area where AT&T has struggled mightily. The most recent survey did in fact find some good news for AT&T in this area, with its dropped call rate falling to 4.7% in December from 6% as measured in September. But despite clear improvement presumably related to network improvements, AT&T's call-drop rate remains far above that of Verizon's 1.7% figure.

Top Rated Comments

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18 months ago
CDMA really sucks.... why would you go backwards in speed? (unless there is no coverage from any other provider)

even bell and telus in canada is preparing to drop CDMA support

too bad the US doesnt get unlocked iPhones like canada
Rating: 0 Positives / 0 Negatives
18 months ago

CDMA really sucks.... why would you go backwards in speed? (unless there is no coverage from any other provider)

even bell and telus in canada is preparing to drop CDMA support

too bad the US doesnt get unlocked iPhones like canada


please, like ATT is great.
Rating: 0 Positives / 0 Negatives
18 months ago
Wow, I've heard about how bad AT&T is, but never would have thought that customer satisfaction is THAT low!!

I'm glad I live in the UK and haven't had to deal with AT&T. :)
Rating: 0 Positives / 0 Negatives
18 months ago

... survey of professional and early-adopter consumers...


Given this, it's not surprising. I think the same survey among "regular people" would be very very different.
Rating: 0 Positives / 0 Negatives
18 months ago

CDMA really sucks.... why would you go backwards in speed? (unless there is no coverage from any other provider)

even bell and telus in canada is preparing to drop CDMA support

too bad the US doesnt get unlocked iPhones like canada


You obviously don't have a clue about wireless technology, because CDMA is far superior as far as voice quality and security goes. Any hacker wannabe can listen to your GSM calls because the security is so poor.
Rating: 0 Positives / 0 Negatives
18 months ago
I'll stay with AT&T... Coverage isn't that bad overall where I am... I've had very few dropped calls.
Rating: 0 Positives / 0 Negatives
18 months ago

CDMA really sucks.... why would you go backwards in speed? (unless there is no coverage from any other provider)

even bell and telus in canada is preparing to drop CDMA support

too bad the US doesnt get unlocked iPhones like canada


Agreed. Unless you have awful AT&T coverage, the service from a data perspective (including both speeds & ability to multitask) is below what AT&T offers. I'll stick with AT&T, no problems here.
Rating: 0 Positives / 0 Negatives
18 months ago
You see, AT&T, this is why you must give us free personal hotspot functionality (and soon) :D Also candy. We like candy.

Since I live in an area where AT&T is reliable (and where my main spotty-coverage area is the same for my Verizon friends), I don’t see myself switching. I’d lose the ability to look up restaurant/movie/driving/meeting details while talking on the phone when out and about. But for the right price, I’d still be glad to ditch AT&T’s awful support/customer service! (But I know people with the same anger toward Verizon. There is no truly GOOD carrier option.)

P.S.... 4-6% dropped calls!! That’s about 1 in 20. I almost never drop a call on AT&T. Glad I live in a medium city and not NYC. To really pick a carrier, I’d want a map of WHERE the calls are dropped.
Rating: 0 Positives / 0 Negatives
18 months ago
26%? Why does it look like 16% to me?

(okay, I didn't read the article, I just looked at the chart :) )
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18 months ago
well, I guess that is close to 100% of iPhone users in Cambridge MA.

ATT really sucks here. There is a gaping hole in coverage about 300yards right around my house. you get at best 1 bar and a dropout every 5 minutes. it plain sucks and this has been like this for at least three years.
Rating: 0 Positives / 0 Negatives

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