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Steve Jobs: Xserve Axed Over Poor Sales


French site MacGeneration reports [Google translation] that one of its readers emailed Apple CEO Steve Jobs to inquire about the reasons behind last Friday's announcement that the company will discontinue the Xserve rackmount server. Jobs reportedly responded to the email, unsurprisingly noting that poor sales were the reason for the discontinuation.

Hardly anyone was buying them.

Sent from my iPhone

While Apple has not routinely revealed sales figures for the Xserve, the report points to data from research firm Gartner published several years ago showing that Apple was selling on the order of 10,000 units per quarter, a tiny fraction of the company's overall computer sales.

With the discontinuation of the Xserve, Apple has suggested that potential customers consider either the Mac mini, which gained a server option in late 2009, or the Mac Pro, which saw Apple release a server-specific standard configuration on Friday.

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20 months ago
Let's hope those buying those 10,000 or so Xserves per quarter weren't also using these to manage large deployments of Mac clients. This could have a bigger impact than just those 10,000 units per quarter.

A very bad way to do business in the entreprise.
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20 months ago
Well no duh. Why did everyone think Apple dropped them?
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20 months ago
He didn't answer all this questions though.
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20 months ago
For the price of one low-end Xserve, you could afford three Mac mini servers, and you would save space while doing so.
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20 months ago
Not surprised at all there. I figured the thing never really did sell well.
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20 months ago
This is obvious. If they were selling well and were a big money earner for Apple, they would still be being sold.
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20 months ago
People don't take Apple seriously in the server market. Most companies that want a UNIX-based server environment opt for various flavors of Linux.
Rating: 0 Positives / 0 Negatives
20 months ago

Let's hope those buying those 10,000 or so Xserves per quarter weren't also using these to manage large deployments of Mac clients. This could have a bigger impact than just those 10,000 units per quarter.

A very bad way to do business in the entreprise.


Well, it's a good way to axe products that don't sell.
Rating: 0 Positives / 0 Negatives
20 months ago
It's rough for enterprise users, but it's not like they killed off anything running OS X Server. It's just a different shaped machine now....
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20 months ago
If Apple would buy Netlist and put the Hypercloud Memory Module into the Xserve, the sales would be through the roof as the primary bottleneck would be removed.
Rating: 0 Positives / 0 Negatives

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