Reuters reports on comments from NBC Universal CEO Jeff Zucker suggesting that the studio is not interested in joining Apple's new 99-cent TV show rental program, citing concerns over pricing.
Offering NBC's shows for that price on the Apple TV service would undermine the value of their shows, he said.
"We do not think 99 cents is the right price point for our content. ... We thought it would devalue our content," Zucker said at a Goldman Sachs investor conference.
He pointed to the fact NBC shows are already available for $1.99 for download on Apple's iTunes service.
Zucker's concerns over Apple's pricing proposition echo those of Time Warner CEO Barry Meyer shared in comments made late last week.
For the time being, Apple's TV show rental program includes only shows from ABC and Fox. Chase Carey, President of Fox parent News Corp, also confirmed earlier reports that the current rental program is only a "short-term test" before the companies involved decided whether to commit fully to the venture.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
