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iTunes U Downloads Top 300 Million


Apple announced this morning that the iTunes U service has topped 300 million downloads in the three years of its existence.

"iTunes U makes it easy for people to discover and learn with content from many of the world's top institutions," said Eddy Cue, Apple's vice president of Internet Services. "With such a wide selection of educational material, were providing iTunes users with an incredible way to learn on their computer, iPhone, iPod or iPad."

iTunes U allows over 800 universities to distribute educational content privately or publicly. Over half of the participating universities are said to distribute their content publicly.

Participating universities include MIT, Harvard, Columbia, and many more (iTunes links). All iTunes U content is free to download and now hosts over 350,000 audio and video files.

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19 months ago
Congrats? :confused:

Arn I understand this is a big achievement but what does this tell us? We're already aware of the billions of downloads on iTunes music and that would eventually lead to more of the iTunes services downloads achieving such accomplishments. sorta like a digital download "halo" effect. This 300m mark was inevitable IMO wouldn't you agree?
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19 months ago
An apostrophe is missing from the quote on http://www.macrumors.com/. It should be "world's" not "worlds".
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19 months ago
Their back to school program is probably hitting it's stride just as school is starting back up. A PR announcement like this is just an attempt at event marketing.

"Go buy a mac for your kid before they go to university so they can be smart and stuff."
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19 months ago
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19 months ago

Their back to school program is probably hitting it's stride just as school is starting back up. A PR announcement like this is just an attempt at event marketing.

"Go buy a mac for your kid before they go to university so they can be smart and stuff."


Good observation, I never thought of that. ;)

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Agreed
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19 months ago
iTunes U is fantastic, especially The Open University section. I wonder how long it will be before universities start offering full degree courses via iTunes U.
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19 months ago

Their back to school program is probably hitting it's stride just as school is starting back up. A PR announcement like this is just an attempt at event marketing.

"Go buy a mac for your kid before they go to university so they can be smart and stuff."


Well, it's working. I have never seen lines like this year in all the years my local Apple Store opened. It was one of the first, and employs the failed Mini-Store concept. They have done an extremely good job expanding the store out into the hallways and food court. Kind of nuts, but cool to watch.

There must be a MB or 13" MBP going out the door every 5 min. Not seeing as many 15" or 17". Everywhere you look a one to one session is going on. It's amazing to watch the choreography.

I've been a Mac Evangelist since 1992. I've never seen Notebook sales like this back to school season.

+1 :apple:
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19 months ago
I actually really like iTunes U. The Stanford thing teaching iPhone programming has been very helpful! Unfortunately, the school I go to doesn't offer any kind of iPhone programming class, so I'm very thankful for iTunes U.

Speaking of college and Apple, I never realized how big Apple was with college students. It seems like almost everyone has a MacBook and iPhone, and I see Apple stickers all over the place. :p
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19 months ago
Love the service. Recently found a talk given by Armando Iannucci to some politics (I believe) students that was superb. Edutainment!
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19 months ago

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Bad idea, it's still Apple's best kept secret. As many people should know about iTunes U as possible.
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