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Apple Releases New 'iPad is Delicious' Commercial


Apple yesterday released a new iPad commercial, airing it on primetime television and posting it to the company's iPad site and YouTube page.

The ad features a series of quick shots showing off various capabilities of the device paired with related adjectives shown in text to go along with the "iPad is..." theme: delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and (of course) magical.

In May, Apple debuted an iPad ad that harkened back to a nearly 20-year-old campaign for the company's Newton personal digital assistant device. We wondered whether Apple would continue with the Newton-styled iPad ads, the company has moved away from that theme with its new ad.

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20 months ago
Nice ad. What's the music?
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20 months ago
I still am amazed at my iPad and everything it can do. I think I just sold two of them last night to my aunt and uncle lol.
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20 months ago
So we finally do have computers that are "moist and chewy, like cake", just as Jerry Seinfeld enquired?
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20 months ago
Great ad, shows off what the device can do very nicely. I only wish Apple would make Mac ads that show off the goodness of owning a Mac too...
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20 months ago
Every time I hear the word Magical, I die a little inside.

It's not frickin magical. It's a computer. I use and enjoy my 64gb 3G iPad regularly - and it is many things - but Magical is not one.
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20 months ago
Nice ad, makes me want one again! Hoping for the 7" since the 10" was a bit too big for me. (That's what she said, yeah yeah)
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20 months ago
Still a over priced, over hyped ipod to me....

Sorry.
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20 months ago
$9.99 SUCKA!!!! ha ha ha. PSP ad was way better, not going to buy a PSP, but the ad was good.
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20 months ago
Now all they need is an iPad is sexy ad with this song:

http://www.youtube.com/watch?v=bW0PLT120yY
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20 months ago
also worth mentioning that if you have your iPad handy, and you're at a function, you can walk over to the buffet and pile loads of sarnies and sausage rolls onto it...

helps if you have the "virtual doily" app though for maximum authenticity
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