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Steve Jobs on Syncing Media Content to the Cloud: 'We're Working on It'

During the Q&A portion of this evening's All Things Digital interview, Apple CEO Steve Jobs was asked about how the balance of power in control of media content has been shifting. After noting that content providers such as movie studios and record labels are starting to see viewers as their real customers rather than theaters and record stores and that the shift is beginning to cause changes in how we consume media, Jobs addressed the need for consumers to be able to sync their content in cloud-based systems.

"You want to share your content that you bought amongst your various devices. You can do that today with a wire. You can't do that without a wire. We need to work harder on that. We need to do better. Anytime soon? We're working on it."

Apple has been rumored to be using its acquisition of streaming music service Lala Media late last year and possibly its new North Carolina data center to launch cloud-based services for music and other media. Despite yesterday's shutdown of Lala's former streaming service yesterday, however, music industry sources indicate that a launch of cloud-based iTunes services is not imminent.

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22 months ago
VERY much looking forward to this. :apple:
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22 months ago
Classic steve jobs comment. "not to worry" "we're working on it"
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22 months ago
Hopefuly the Aussie isp's will improve their service for us to get the best out of it. But it will be great when it hits!
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22 months ago
Hm. 99 times out of a 100, that means they're working on a slick, elegant solution. Even if someone beats them to market, it'll probably be slick and elegant enough to win if they get within six months of said competitor.
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22 months ago

Hopefuly the Aussie isp's will improve their service for us to get the best out of it. But it will be great when it hits!


The Aussie ISP's won't be doing anything until the National Broadband Network is rolled out. So we are still a maximum of four years away from having internet speeds and download allowances large enough to justify online media content syncing IMO. I'll be all for it when it happens though.
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22 months ago
I'm definitely excited about this. My only potential problems with it are that 1, I don't want to pay for it. Its kind of ridiculous to think that the best or only way to get to my digital entertainment library that I ALREADY OWN is going to cost me money because I keep it in the "clouds". 2, I have a HUGE digital entertainment library. Lots of videos, lots of music. At least 400 gigs worth. I like it being on my computer locally, but streaming it to other places is quite a nice feature. BUT, how long is it going to take to stream a movie to my iPhone, iPad, :apple:TV or a friend's computer? Especially over 3G? I don't want to wait 20 minutes to load a movie. It would have to work a little like Netflix. 3, if it's the ONLY way to get to my library, I WILL NOT pay for it. That's ridiculous. Especially if I don't have internet at a time that I want to listen to a particular song or watch a movie. I want my digital entertainment to be locally stored, too. Not having access to the internet is a frightening thing nowadays. Imagine how much more frightening it could be. Lol and finally, 4, How safe is my data? I don't really like the idea of someone else watching my pornos, deleting my music, or otherwise screwing with my digital entertainment. It's easier to hack a cloud than it is a personal computer. Again, local storage HAS TO STAY. But, this could be a cool feature. It might be another year away from being the best thing to happen to music, though.


EDIT: Wow, I ramble.
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22 months ago

Hm. 99 times out of a 100, that means they're working on a slick, elegant solution. Even if someone beats them to market, it'll probably be slick and elegant enough to win if they get within six months of said competitor.

Agreed. Did you ever use Lala? They provided Apple with a pretty nice headstart.

RIP Lala... the service was shut down last night.
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22 months ago
I would like to be able to listen to my "not man enough by society's standards" songs while not having stored on my actual device.
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22 months ago
Id say that 2 things that i really hope they are working on are, ability to stream from your iTunes account via wifi to your phone/touch device.

This way you dont have to be actually on your laptop/mac to be able to access music and or videos that you are sharing out.

other thing being the ability to put a timer on when downloads of podcasts happen, eg when we in australia roll onto off peak/ free download hours.

But this would require the ability to start/ stop downloads without needing to tell the mac to quit. unlike atm.
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22 months ago

Agreed. Did you ever use Lala? They provided Apple with a pretty nice headstart.

RIP Lala... the service was shut down last night.

Yes they do. I had only been a user for a few months when Apple bought them. And in the last month I really started using it. I bought 2 albums just because of the full album preview. LOVED that.
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