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NBC and Time Warner Continue to Back Flash Over HTML5


The New York Post reports that a number of media companies, including NBC and Time Warner, have informed Apple that they plan to continue offering their content in Flash formats, opting not to follow the lead of other companies like CBS that are rolling out iPad-friendly HTML5 versions of their Web content.

Sources said several large media companies, including Time Warner and NBC Universal, told Apple they won't retool their extensive video libraries to accommodate the iPad, arguing that such a reformatting would be expensive and not worth it because Flash dominates the Web.

Media companies embracing the iPad have typically taken one of two routes to ensure compatibility: Serve HTML5 browser-based video as CBS is doing or release dedicated applications as ABC has done. The Post's report seems to suggest that NBC and Time Warner are not open to either option at the present time, although their decisions could obviously be revisited in the future.

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26 months ago
Thanks for making my mind up... guess I won't be watching any of their content. :P

/b
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26 months ago
Very disappointed in this (especially since Time Warner is the parent company of the place I work at). Just seems like they're shooting themselves in the foot by not embracing the future of web technology.
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26 months ago
Six months max before they sing a different tune. Short sighted fools.
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26 months ago
If NBC/Time Warner come out with "an app for that" would that be okay?

Delivery through an app would be fine in my eyes. :)

EDIT: Looking at it again, it seems that an app wont be an option. :(
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26 months ago
Have you ever used NBC's video player? It stalls and locks up all the time. At the slightest provocation, it restarts the video (playing through the commercials again in the process). Absolutely terrible.

It's a pity these companies won't update to modern web standards- or even provide an alternate method of viewing (via an app).

I stopped watching NBC on the web a long time ago just because the player was so buggy that I considered it unwatchable using Flash on a MacBook. The performance was also terrible- 720p H.264 videos play much smoother.
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26 months ago
Oh gawd. We've been Flash thread-free for a while, and now it's starting again...
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26 months ago
Everyone loves to bash the media companies but no one wants to pay for the content. The fact is, they'll redo their libraries if and when they see a way to make money off of it. [/Devil's advocate]
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26 months ago
Do they not realize that it isn't about the iPad anymore? Almost every major browser is adding in full HTML5 support. It's more about moving to a new standard that will work across multiple platforms and won't require another engine to decode the information.
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26 months ago
lol haha :P, not surprised, I knew people wouldn't make the transition that quick.. now I understand that HTML5 is the new standard, and its important that everyone follows web standards, BUT it takes some time to make the change, and that is exactly why I feel apple should support flash on iphones/ipods/ipads aswell as HTML5.. I think even if according to Apple flash causes most of the crashes on their platform, I would still like to see flash support then no support at all.. I wouldn't mind the crashes.. that way at least I can watch online videos on sites other then youtube..

Also the thing I don't understand, if flash is truly that bad, then why does apple have a youtube application.. isn't it based on flash? I mean there has been a youtube app since iphone was released.. at the time there was no HTML5 version of youtube, and even now the current firmware doesn't support HTML5..

Why support youtube at all?
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26 months ago

Thanks for making my mind up... guess I won't be watching any of their content. :P

/b


Serious.
NBC and TW are yesterday's media dinosaurs. I'd rather watch paint dry.
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