Apple Officially Ends 'Get a Mac' Campaign, Revamps 'Why You'll Love a Mac' Feature
Last month, actor Justin Long revealed that Apple's long-running "Get a Mac" ad campaign, in which he appeared as the "Mac" character, appeared to have been discontinued. The last set of "Get a Mac" commercials had been released in October 2009.
It now appears that Apple has finally pulled the "Get a Mac" campaign from its site, redirecting the page to an expanded "Why You'll Love a Mac" page highlighting five key marketing points for Macs in comparison to PCs: Better Hardware, Better Software, Better OS, Better Support, and It's Compatible.
Apple's extensive gallery of "Get a Mac" ads has also been removed from the site, with the URL similarly redirecting to the "Why You'll Love a Mac" page.
Apple's Mac television ad plans for the future remain unknown, as the revamped features currently offer no hint of a specific TV-focused campaign. While Apple has not aired any new Mac commercials since October, the success of the award-winning "Get a Mac" campaign suggests that Apple may be interested in continuing a television presence in some manner. In the meantime, the company continues to regularly release new iPhone commercials, and has begun ramping up iPad advertising.
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23 months ago
:(
I'm happy to see them moving along but those ads were classics and should have been archived somewhere on their website.
I'm happy to see them moving along but those ads were classics and should have been archived somewhere on their website.
23 months ago
This is good! This campaign will actually provide more information on Macs themselves rather than the fact that they are better than PC. This shows provides a WHY. This should be popular. Although I do love the Get a Mac campaign this should be a hit.
23 months ago
Those will definitely go down as classics. Right up there with "Where's the Beef!"
23 months ago
:(
I'm happy to see them moving along but those ads were classics and should have been archived somewhere on their website.
So if we're strange collectors of Apple commercials, we're out of luck? Too bad.
Still, this is the internet, and very few things here disappear completely.
23 months ago
This is good! This campaign will actually provide more information on Macs themselves rather than the fact that they are better than PC. This shows provides a WHY. This should be popular. Although I do love the Get a Mac campaign this should be a hit.
Yeah, that's what always bothered me about those commercials. They constantly poked at PC & Windows, but never advertised what the Mac itself can do.
Its finally good to see them come to an end, I'm looking forward to some proper Apple ads.
23 months ago
I liked them ALLOT but it would be nice to see them do a positive mac campaign (meaning not breaking down competitors) but just make clear why people should choose a mac and not not choose a pc.
Go Apple!
Go Apple!
23 months ago
That's all well in good, but I liked some of the ads and I would have loved to save them. I remember looking at them a few weeks back and thinking I should save some of them... oh well. :(
23 months ago
The Get a Mac campaign was ridiculously effective. Apple's never been better positioned as a company.
But I'm glad to see them moving on.
It will be interesting to see how they position their laptop/desktop offerings.
But I'm glad to see them moving on.
It will be interesting to see how they position their laptop/desktop offerings.
23 months ago
So Apple hasn't forgotten that they sell computers! With the news that iPad sales may beat those of all Mac computers combined, I thought talk of "traditional" computers had become quaint.
Maybe with the new campaign, they're just trying to get rid of their old stock so they have more room for iPads, iPods, and iPhones in the stores? ;)
But seriously, I love the i-devices (my wife and I both have iPhones, we have an iPod), and I know they have been hugely successful. I just wish Apple would choose to spend a little more time on OS X and their computers, too. Maybe this is an indication that they're still interested in that market.
Maybe with the new campaign, they're just trying to get rid of their old stock so they have more room for iPads, iPods, and iPhones in the stores? ;)
But seriously, I love the i-devices (my wife and I both have iPhones, we have an iPod), and I know they have been hugely successful. I just wish Apple would choose to spend a little more time on OS X and their computers, too. Maybe this is an indication that they're still interested in that market.
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