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Apple Gives a Nod to Newton with New 'What is iPad?' Ad


Apple started airing a new iPad ad tonight called "What is iPad?". The Ad seems to be a departure from their recent ads with a bit of a gruff narrator walking through what the iPad is. However, it struck me as strangely familiar and I realized that Apple had reincarnated one of the original Apple Newton ads called "What is Newton?" from almost 20 years ago:


If Apple keeps up with the theme, we should be seeing a "Who is iPad" ad and "Where is iPad" to mirror Who is Newton and Where is Newton.

The Apple Newton was the first Personal Digital Assistant (PDA) and was released in 1993. The Newton featured handwriting recognition which received a significant amount of bad press on launch. The recognizer improved significantly in the subsequent releases but it was never quite able to shake the bad reputation. The Newton line was discontinued by Steve Jobs himself after his return to Apple. While most people still carry a negative connotation with Apple's Newton, it was an ahead-of-its-time sort of device that had a hardcore fan base in its day.

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23 months ago
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23 months ago
Saw it. Different, but good.
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23 months ago
Informative, but.... Terrible. not up to the high standards of Apple advertising. Not fun, not whimsical, not memorable.
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23 months ago
Link please?
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23 months ago

Link please?


It'll be on the apple website soon.
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23 months ago
Have any of you seen the ipad billboard? I believe i passed by it in Culver City...
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23 months ago
Was just about to post this .... Your fast!

Yes I agree it was different from the norm Apple type commercial!
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23 months ago
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23 months ago
Is it just me or does it seem like apple should've waited a little bit for this. As if demand isn't already high enough. And with the international release closing in, the lines and wait times will just continue growing and growing and growing.
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23 months ago
All the worlds web pages?
Really don't think they should have went there.
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