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Android Smartphone Sales Exceed iPhone in the U.S. for First Time

The NPD Group published results from the first quarter of 2010 which reveals that Google's Android-based smartphones outsold the iPhone for the first time in the U.S. According to their data, Android-based phones accounted for 28% of smartphone sales while the iPhone accounted for 21%. Meanwhile, RIM remains the market leader at 36%.

NPD attributes the growth to strong promotion as well as broader carrier coverage for Android devices.

"As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share," said Ross Rubin, executive director of industry analysis for NPD. "In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones."

The iPhone is currently sold only by AT&T. While AT&T does make up 32% of the smartphone market, they are the only provider that offers the iPhone at this time. Verizon (30%), T-Mobile (17%) and Sprint (15%) make up the bulk of the rest of the market. The numbers may also reflect the late lifecycle of the iPhone 3GS compared to the newer android devices. Apple is also widely expected to revise the iPhone in the next month.

Apple has also been rumored to be expanding iPhone distribution beyond AT&T, though the exact timeframe remains up for debate.

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23 months ago
Open Source wins here.

If now only the producers would get their act together with updating their Android Versions on their smartphones. I have to say I like Mac OS, but with the tight control over the app-store Apple does not do itself a favor. I think (and fear maybe?) that Apple will suffer once more from its closed policy, same as with the personal computer. They do it best, but they do it the Apple way, which means they value control over the user experience higher then the freedom of choice what to run on their products. And with the ipod/phone/pad OS X being in focus somehow Mac OS is a bit neglected. There are still bugs in Snow Leopard, more then I would want to see.

Maybe Apple would be better off without the strong signature style of Steve Jobs, he should maybe slowly play a less important role, consult on strategy and technology, but I think a lot of this "closed Apple experience" is due to his personal ideology.
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23 months ago
I wouldn't be buying an iPhone either. Not with a new model anticipated so soon.
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23 months ago
I wonder if free Android phones count toward these numbers? By my house Verizon is giving away free Moto Droids with contract, no buy one get one free, just sign up.
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23 months ago
Happy to see a win for open source. :)
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23 months ago
I love the competition. go Android. go iPhone. We both win.
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23 months ago
Add Verizon and T-mobile. Instantly available to 47% greater market.
T-Mobile at least. Since it wouldn't require a radio change.
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23 months ago
Is this much of a surprise? Apple essentially only have one device to sell, whereas the number of Android handsets is growing almost exponentially. Android will be the go-to OS of choice for a large portion of smartphone manufacturers, making it almost the Windows of the mobile world.
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23 months ago
Well this article should rile up the natives. :)

This could be looked at in a few ways. One, iPhone sales are down since people are anticipating a new summer release. Or, Android could actually be more popular right now. Or, the Android platform being on multiple carriers, coupled with HTC's wonderful hardware, helps drive sales, whereas the iPhone is only available on one much maligned network that people are complaining about daily.

I set up a couple of Droid Incredibles for people here at work last week. Damn that thing was gorgeous. While Android still has too much of the unpolished "Linux feel" for my liking, that thing lived up to its name. I kept the phones for a little longer than necessary just to play with the OS a little and test it out. Apple has their hands full with this OS. And that's good for everyone.
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23 months ago



The NPD Group published results from the first quarter of 2010 which reveals that Android-based smartphones outsold the iPhone for the first time in the U.S. According to their data, Android-based phones accounted for 28% of smartphone sales while the iPhone accounted for 21%. Meanwhile, RIM remains the market leader at 36%.

...

It's kind of shameful that this article doesn't even *mention* that this data is a result of an online SURVEY.

A survey is not a good way to judge sales of any kind. People, uh ... lie, on surveys. A lot.
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23 months ago
With Android you have more choices since Android is an OS not tied to one make/model of phone, this story is fairly obvious it would happen. Wonder if Apple is going to consider releasing new models more often to keep the buzz up or do more updates more often?
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