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Apple Introduces iAds Mobile Advertising Platform

Thursday April 8, 2010 12:20 pm PDT by Arnold Kim

Image courtesy of Gizmodo.com

Another major feature that Apple introduced with iPhone 4 was the introduction of their new "iAd" mobile ad service. Apple promises more interactive in-app ads for advertisers and to be deployed by developers in their (presumably free) apps. The ads will be created in HTML5 and allow for interactive media and games without leaving the application themselves.

Apple will be selling and hosting ads and giving developers 60% of the revenue. Jobs admitted they were still learning and referenced Google's acquisition of AdMob:

"We do not have any plans to become a worldwide ad agency. We tried to buy a company called AdMob, and Google came in and snatched them from us. We bought Quattro instead. They're teaching us and we're learning as fast as we can."

During the Q&A, Jobs stated that developers were free to use other ad networks if desired.
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NebulaClash
28 months ago
This is a good thing. As much as I hate ads, I understand the need for developers to produce cheap or free apps while still making a living. So the good news here is:

[LIST]
[*]You stay inside the app instead of jumping somewhere else
[*]The ads are encouraged to be relevant to the app
[*]Good quality ads can be built in HTLM 5
[*]You can continue to ignore the ads if you wish, or pay for ad-free apps no doubt.
[/LIST]

Steve Jobs said the current way of doing ads "sucks." I agree. I hope better quality, more relevant, less schlocky ads result of iAds
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ValSalva
28 months ago

We tried to buy a company called admob, and Google came in and snatched them from us.


That's blunt and aggressive. There were so many ways he could have said that but the connotation is that Google acted inappropriately. Google may be powerful but you don't want to piss off Steve. He holds a grudge.
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yellow
28 months ago
Provided I don't get forced to view them a la ads before online videos, who cares? More banner ads to ignore.
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miles01110
28 months ago
New catchphrase: "There's an Ad for that."
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Nostromo
28 months ago
What will be next?

Audio ads, interrupting your phone call? ;)
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anthonyjr
28 months ago
Now if I see something at the bottom that somewhat interests me, I may feel compelled to actually touch through it.

Before I'd pretend like it wasn't there.
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MacReloaded
28 months ago
I don't understand the complaints about iAd. There are already ads in current free apps. iAd is an improvement to those ads and it's not like we are forced to see the ad in full screen. It's just like the current ads where you have to touch it to view it, right?

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That70sGAdawg
28 months ago
Ads taking up memory and bandwidth?? I don't want an AdPhone, I want an ad free iPhone...
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arn
28 months ago

Ads taking up memory and bandwidth?? I don't want an AdPhone, I want an ad free iPhone...


then buy paid apps, instead of the free ones.

arn
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macbookairman
28 months ago

I don't understand the complaints about iAd. There are already ads in current free apps. iAd is an improvement to those ads and it's not like we are forced to see the ad in full screen. It's just like the current ads where you have to touch it to view it, right?


Yes, you are absolutely correct. The people complaining about this are ridiculous. Apparently you are one of the very few who can comprehend the English language enough to understand that this isn't really a bad thing.
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