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iPad Opening Weekend Pre-Orders Pegged at Roughly 150,000 Units


Fortune continues following an organized effort being made to track iPad pre-orders in the U.S., noting that demand for Apple's new tablet device has significantly tapered off since Friday's pre-order launch and settled in the neighborhood of 150,000 as a rough estimate for the first three days of availability.

According to Daniel Tello, the Venezuelan blogger-analyst who has been tracking order numbers submitted by volunteers at Investor Village's AAPL Sanity board, orders on Saturday and Sunday slowed to an estimated 1,000 per hour.

Based on his analysis as the initial push from the launch day wears off, Tello predicts that Apple may see about 500,000 pre-orders and reservations by the time the iPad officially becomes available on April 3rd.

"My best guess, although very tentative given the early stage and few data we have so far, would be that they hit the 1 million unit milestone by the second week after it ships," he told Fortune. "But this is a very speculative guesstimate based on just a weekend of pre-orders."

Tello's formula for calculating iPad sales comes from a sampling of Order ID numbers from Apple customers adjusted for expected sales of non-iPad products and a weighting based on average number of iPads expected per order (currently 1.125).

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25 months ago
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25 months ago
Even I expected that the iPad would do better before the launch. (Although, the first two hours were great).

I suppose, you can find half a million dedicated users, journalists, developers, people involved in the industry and people not caring to pay whatever the latest gadgets cost; but after that, the iPad has to stand on its own merits.

I am still confident that they can sell a million of these things within a few weeks after launch.
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25 months ago
I don't quite understand the negative spin implied by the article.

These numbers are incredible. It took Apple 74 days to sell one million iPhones in 2007. If iPad sells a million units in two weeks, that's phenomenal.
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25 months ago
Sweet figures.

Do Apple have a tendency to sort of reveal 'actual' figures in a PR release or do they just keep it 'hush hush'?
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25 months ago
Prediction: in the next few months Apple will change its customer order numbering system so that this type of info can't be tracked by 3rd parties in the future.
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25 months ago
Shows how little the cynicism of fanboys and tech nerds actually means :p
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25 months ago

I don't quite understand the negative spin implied by the article.

These numbers are incredible. It took Apple 74 days to sell one million iPhones in 2007. If iPad sells a million units in two weeks, that's phenomenal.


I was about to post to ask whether or not this was considered good.

I guess so. :o
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25 months ago
Yeah, I also didn't expect them to fly off of the shelves on launch.

By the holidays, everyone will want one.
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25 months ago
The numbers are nothing staggering, but not bad at all for a device that 99% of the people who ordered have never actually seen or held. Not bad at all.
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25 months ago
I want an iPad for sure, but NOT the first generation, for sure too. :) I'm guessing that lots of others feel the same as me and are not willing to shell out for totally new, unproven and untested (at least in real use) technology. It's only a happy coincidence that I'm a Canuck and will have to wait months anyway..:rolleyes:

Rich :cool:
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