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iPad Component Costs Estimated to Begin at $219.35


Bloomberg BusinessWeek reports on new estimates from market research firm iSuppli detailing component costs for Apple's lowest-priced iPad at $219.35 plus an additional $10 in manufacturing costs, compared to a retail price of $499. While the component cost calculations do not include such expenses as research and development, software, marketing, distribution, and patent licensing, the tally still suggests that Apple is set to make a healthy profit on its new tablet device.

The most profitable of the six iPads is the 32-gigabyte version with 3G network access, Sideco says. Its combined materials and manufacturing cost of $287.15 amount to 39.4% of the retail price. The least profitable is the 16-gigabyte non-3G version, which sells for $499. Its combined costs amount to $229.35 or 46% of the retail price, leaving the slimmest potential profit margin of the six.

iPad models offering 3G wireless connectivity will carry a $130 price premium at retail over the corresponding Wi-Fi-only models, while iSuppli calculates that the additional cost to Apple is only approximately $27.10 ($24.50 for 3G components and $2.60 for GPS). Other items of interest included in the estimates are the 9.7-inch multi-touch display at $80.00 and the custom Apple A4 system-on-a-chip serving as the brains of the device at $17.00.

A report earlier this week claimed that Apple executives have left the door open to iPad price cuts if consumer demand fails to meet expectations, and iSuppli's estimates appear to suggest that the company may have sufficient profit margin on the device to lower retail prices if necessary.

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26 months ago
So why is there 400 dollar markup on the 3G model? I didnt think it would cost that much to add 3G capability, but they are charging an arm and a leg for it.

Maybe I will wait for when the price drops. as Steve says there is room for reduction in price
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26 months ago
R&D - $1 buzillion
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26 months ago
and people told me i was crazy that apple should sell the iPad as the same price as the ipod touch.... $199. $299. $399... and $330, $430, $530 for 3G versions

but people don't want their AAPL stock to plumit down....:rolleyes:
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26 months ago
So what else is new, Apple always has a huge premium on all their products.
Remember how apple used to charge like 5x the amount on their Apple branded ram. Now they just charge double;)
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26 months ago

So why is there 400 dollar markup on the 3G model? I didnt think it would cost that much to add 3G capability, but they are charging an arm and a leg for it.

Maybe I will wait for when the price drops. as Steve says there is room for reduction in price


I don't think the lowest iPad will drop in price, and if any drops in price were to come, it'd likely be at least 9 months after introduction. This isn't the first iPhone, which everybody said was too expensive to start—most people think the iPad is reasonably priced.

Anyway, I'm just debating between the 16gb and 32gb non-3G versions. I think I'll be using it as more of a web browser/e-mail checker than a media center, and the money saved could go to the 2nd or 3rd generation iPad.
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26 months ago
add distribution cost and manufacture cost...im still getting one
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26 months ago
i appreciate that apple is a high profit company, but those markups look waaaaay OTT for electrical items!

thanks Steve, you sly dog!
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26 months ago
I love how the only "other" costs are 'box contents'. Yeah, right.
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26 months ago
We all know Apple has huge profit margins. That much shouldn't be news.

EDIT: huge profit margins on hardware alone. needed to clarify.
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26 months ago
It's a very misleading list. It doesn't include overhead, software development costs, QA, etc. Without that, all you have is a pile of parts that doesn't do anything.
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