Got a tip for us? Share it...
• • RSS

Intel Claims Core i5-Based MacBook Pro Promotion a Marketing Error

Thursday January 14, 2010 7:01 am PST by Eric Slivka
Spanish site faq-mac.com, which was first to note an Intel promotion yesterday apparently revealing at least one forthcoming MacBook Pro based on the company's new Core i5 processors, now reports [Google translation] that Intel has revised the promotion to offer HP Envy notebooks instead of MacBook Pros, blaming a marketing error for the incorrect promotional materials.

Intel has apologized for the mistake and the confusion they have created with this slip, which it blamed on a lack of communication from their central marketing agency.

Intel has modified the artwork for the promotion, which was available in several countries, to reflect the "new" laptop model available for the drawing.

Apple is expected to introduce an update to its MacBook Pro line, which was last revised in June 2009, in the relatively near future, with Intel's new Core i5 processors seen as the most likely candidate for inclusion in the next-generation models.
[ 89 comments ]

Top Rated Comments

(View all)

Avatar
thecartoonguy
27 months ago
Looking forward to an update. I have a feeling it may be awhile (in fall) :mad:
Rating: 0 Positives / 0 Negatives
Avatar
Kilamite
27 months ago
Of course they would..
Rating: 0 Positives / 0 Negatives
Avatar
WhySoSerious
27 months ago
are these really marketing mistakes or are they marketing "mistakes"....? meaning, do marketing companies put up misleading info to excite people and get them to iquire about the product/ad....then a day or so later release an "apology" and "fix" the ad to reflect the real situation.

seems that they were making a misleading ad to prey on the anticipation of the Apple i5 processors and the excitement that Apple updates bring.
Rating: 0 Positives / 0 Negatives
Avatar
macrookie101
27 months ago
yer yer intel you keep lying :P
Rating: 0 Positives / 0 Negatives
Avatar
Ambrose Chapel
27 months ago
Yes, and I have a bridge to sell you...
Rating: 0 Positives / 0 Negatives
Avatar
QuantumLo0p
27 months ago
Just another carefully orchestrated leak...but an upgrade none the less!!!
:)
Hopefully Apple pricing will be in line with the industry unlike the ridiculous pricing of the faster iMac.
:rolleyes:
Rating: 0 Positives / 0 Negatives
Avatar
P-Worm
27 months ago
I could buy that it was an actual mistake, though it may be signs of what's to come anyway. Some half-informed person at Intel may have assumed that a Core i5 MacBookPro was already on the market and put it in the contest.

P-Worm
Rating: 0 Positives / 0 Negatives
Avatar
*LTD*
27 months ago

are these really marketing mistakes or are they marketing "mistakes"....? meaning, do marketing companies put up misleading info to excite people and get them to iquire about the product/ad....then a day or so later release an "apology" and "fix" the ad to reflect the real situation.

seems that they were making a misleading ad to prey on the anticipation of the Apple i5 processors and the excitement that Apple updates bring.


This seems to be exactly what's going on.
Rating: 0 Positives / 0 Negatives
Avatar
BornAgainMac
27 months ago
Now the HPRumors.com people will get excited about their favorite computer company coming out with shiny new i5-Based notebooks.
Rating: 0 Positives / 0 Negatives
Avatar
muskratboy
27 months ago
from macbook pro to an HP POS? that's gotta be the worst promotion ever.

"i was gonna work my ass for for that macbook... but an HP? meh, i'm going back to bed."
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]