Apple's Purchase of Quattro Wireless Confirmed
Mobile advertising company Quattro Wireless confirms today that it has been acquired by Apple. The news follows a report late yesterday that the deal had been reached, with Apple agreeing to pay $275 million for Quattro.
Earlier reports claimed that Apple had considered purchasing leading mobile advertising firm AdMob in the weeks prior to Google's announcement in early November that it would acquire the company. That deal has yet to receive the approval from the U.S. Federal Trade Commission necessary for finalizing the transaction.
Happy New Year from Quattro Wireless!
We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.
Earlier reports claimed that Apple had considered purchasing leading mobile advertising firm AdMob in the weeks prior to Google's announcement in early November that it would acquire the company. That deal has yet to receive the approval from the U.S. Federal Trade Commission necessary for finalizing the transaction.
Top Rated Comments
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28 months ago
Interesting move by Apple. I wonder how this plays into their mobile strategy moving forward. It's going to be an interesting 2010 for Apple. :apple:
28 months ago
Looks Like Apple will put there polish on the Ad industry. I can't wait to see the new revolutionary ideas in the Ad space.
I don't like ads but if its done by Apple, I know I'll enjoy them.
iDisk
:apple:
I don't like ads but if its done by Apple, I know I'll enjoy them.
iDisk
:apple:
28 months ago
Interesting but not unexpected move by Apple. Apple goes slow in their acquiring frenzy but their approach is measured!
28 months ago
Interesting but not unexpected move by Apple. Apple goes slow in their acquiring frenzy but their approach is measured!
Nice to see Apple using their cash for strategic acquisitions. I expect Apple to make several more acquisitions in the next couple of years.
28 months ago
This is for their Free Ad Supported OS X for PC's that's coming out later this year.
Want to get rid of the ad's? Buy a real Mac!
:rolleyes:
Want to get rid of the ad's? Buy a real Mac!
:rolleyes:
28 months ago
Interesting move by Apple. I wonder how this plays into their mobile strategy moving forward.
Here's my guess: the Quattro folks will help Apple to offer high-quality, video-enabled advertising for content providers on the new tablet. Sort of a rich-experience magazine style of advertising (full page, in between content) rather than the distracting banner ads we see on the web (partial-page, alongside content).
28 months ago
Hopefully Apple wont turn iPhone OS 4.0 into advertising agency some sort. After checking www.quattrowireless.com I must say that Apple can learn loads of stuff from them.
28 months ago
Congratulations Apple! You are really growing into much more than just a computer company.
When should we expect your announcement that you bought a search engine company? Ask.com, EntireWeb.com, and many similar others are likely for sale.
When should we expect your announcement that you bought a search engine company? Ask.com, EntireWeb.com, and many similar others are likely for sale.
28 months ago
Shows over guys - Apple now has a Mobile Advertising division. Today begins my migration off of the OS X platform. Can't do it overnight, but I'm think CS5 will be the Windows version.
This will be remembered as a dark day in the world of Apple several years from now.
This will be remembered as a dark day in the world of Apple several years from now.
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