Android Gaining Momentum Among Future Smartphone Buyers
New survey data released today by ChangeWave Research indicates that Google's Android smartphone operating system has been rapidly gaining momentum over the past few months as the release of the Motorola Droid and the hype around the Google Nexus One have brought Android considerable publicity. In particular, the survey found that 21% of customers planning to purchase a new smartphone in the next 90 days would prefer Android, up from just 6% only three months ago. That performance puts Android within striking distance of Apple, which is reportedly preferred by 28% of future purchasers, down from 32% in the earlier survey.

Customer satisfaction ratings have also shown Android approaching Apple's typically strong performance, finding 72% of Android users "very satisfied" with their phone, while the iPhone checks in at 77% according to the same metric.

When breaking Android's performance down by handset manufacturers, the report sees the strength of the Droid line, which boosted Motorola's share of planned purchases over the next 90 days from 1% to 13% between the September and December surveys. On the other hand, market leaders Apple and Research in Motion saw slight declines, while interest in Palm's offerings plunged by 50%.

While some degradation of Apple's "mindshare" could be expected at the midpoint of its release cycle with the iPhone 3GS having been available for six months now and anticipation of the next-generation iPhone not yet ramping up, Android is certainly showing itself to be a growing force to be reckoned with in the smartphone market.

Customer satisfaction ratings have also shown Android approaching Apple's typically strong performance, finding 72% of Android users "very satisfied" with their phone, while the iPhone checks in at 77% according to the same metric.

When breaking Android's performance down by handset manufacturers, the report sees the strength of the Droid line, which boosted Motorola's share of planned purchases over the next 90 days from 1% to 13% between the September and December surveys. On the other hand, market leaders Apple and Research in Motion saw slight declines, while interest in Palm's offerings plunged by 50%.

While some degradation of Apple's "mindshare" could be expected at the midpoint of its release cycle with the iPhone 3GS having been available for six months now and anticipation of the next-generation iPhone not yet ramping up, Android is certainly showing itself to be a growing force to be reckoned with in the smartphone market.
Top Rated Comments
(View all)28 months ago
I thought Android was a failure, just like Windows mobile tho. Choice being a bad thing and all.
Oh well........
Oh well........
28 months ago
Good more competition means more innovation to be released.
I look at the Prius. You know darn well that Toyota has a 100mpg car waiting in the wings for a serious competitor. As soon as Ford releases a 50mpg car, I'll bet Toyota shows off the 100 mpg.
No reason to show your hand early when you can get people to buy the current model, and then the next one later.
I'm hoping that I'm right and that we see some wild updates in stock for the iPhones to wow people again.
I look at the Prius. You know darn well that Toyota has a 100mpg car waiting in the wings for a serious competitor. As soon as Ford releases a 50mpg car, I'll bet Toyota shows off the 100 mpg.
No reason to show your hand early when you can get people to buy the current model, and then the next one later.
I'm hoping that I'm right and that we see some wild updates in stock for the iPhones to wow people again.
28 months ago
It's also important to remember that the market itself is growing.
So even if Apple goes from selling 30% of smartphones to 20% of smartphones, they'll still be selling more phones than they did the year before.
I mean, obviously they want to have the top number here too, but I think a lot of people forget that everyone is gaining...this is just a measure of how fast they're doing it.
So even if Apple goes from selling 30% of smartphones to 20% of smartphones, they'll still be selling more phones than they did the year before.
I mean, obviously they want to have the top number here too, but I think a lot of people forget that everyone is gaining...this is just a measure of how fast they're doing it.
28 months ago
Competition is always a good thing! And as someone else said, the iPhone is mid-cycle while the Droid is the "hot" thing right now
28 months ago
It's also important to remember that the market itself is growing.
So even if Apple goes from selling 30% of smartphones to 20% of smartphones, they'll still be selling more phones than they did the year before.
I mean, obviously they want to have the top number here too, but I think a lot of people forget that everyone is gaining...this is just a measure of how fast they're doing it.
28 months ago
Well we've seen this before, hopefully this time it's for real.
http://www.engadget.com/2009/08/14/palm-pre-iphone-3gs-owners-satisfaction-polled-compared-in-ne/
http://forums.appleinsider.com/showthread.php?t=105925
Sales of the Motorola Droid haven't yet flavored the smartphone satisfaction rankings yet, but Android users overall (the vast majority of whom were early adopters of HTC models) ranked their platform highly, with 72% saying they were "very satisfied" with their current phone. That's nearly as high as those "very satisfied" with the iPhone (77%) and well ahead of those assigning the same ranking to the Palm Pre (58%), RIM Blackberry (41%), classic Palm OS (29%), and Windows Mobile (25%).
I wonder which segment of the market bought those Android phones and if that segment is enough to maintain momentum against the iPhone. If it's mostly male tech-heads it doesn't look too promising. There are plenty of WinMo users who are "very satsifed" as well, but thank God the smartphone market isn't up to them.
http://www.engadget.com/2009/08/14/palm-pre-iphone-3gs-owners-satisfaction-polled-compared-in-ne/
http://forums.appleinsider.com/showthread.php?t=105925
Sales of the Motorola Droid haven't yet flavored the smartphone satisfaction rankings yet, but Android users overall (the vast majority of whom were early adopters of HTC models) ranked their platform highly, with 72% saying they were "very satisfied" with their current phone. That's nearly as high as those "very satisfied" with the iPhone (77%) and well ahead of those assigning the same ranking to the Palm Pre (58%), RIM Blackberry (41%), classic Palm OS (29%), and Windows Mobile (25%).
I wonder which segment of the market bought those Android phones and if that segment is enough to maintain momentum against the iPhone. If it's mostly male tech-heads it doesn't look too promising. There are plenty of WinMo users who are "very satsifed" as well, but thank God the smartphone market isn't up to them.
28 months ago
Alright Apple, time to wow us with the next big iPhone update! I'm thinking higher res OLED screen, more capacity, better battery life, faster proc, and (please oh please) Verizon availability! If the iPhone is released on Verizon, they will sell several million more in the first year... there are plenty of business people who would love the iPhone but need a more reliable network than AT&T.
28 months ago
Sadly...my dad wants a smartphone (until now was Blackberry or iPhone) asap...has been waiting for months as the talks about iPhone going to Verizon seem to come and go in both mainstream media and sites like MR. So he's grabbing an Android this month because the latest "word" is that iPhone may go to Verizon in June 2010.
I've been telling him to try and hold out but I see where he's coming from...he's waited long enough and 6+ months from now is too much more time to hold his breath.
Too bad...I bet a lot of people (like my dad) just won't go to ATT.
-Eric
I've been telling him to try and hold out but I see where he's coming from...he's waited long enough and 6+ months from now is too much more time to hold his breath.
Too bad...I bet a lot of people (like my dad) just won't go to ATT.
-Eric
28 months ago
I guess this is a good example of viewing data in a light most favorable to Apple.
It's not about what's "favorable." It's about what's important. And what matters is profit. For example, Apple makes more money from their small share of Macs than most other PC makers earn even though "Windows" has a larger market share. (Remember, Dell does not care how many Windows machines HP is selling.)
Likewise, things like "Windows Mobile" and "Android" are actually split across multiple hardware developers. By making and selling both the software and hardware themselves, Apple can do far better than other companies even though it may appear that their numbers are smaller. They have a smaller pie but they own the entire pie.
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