iPhone Finally Surpasses Windows Mobile in U.S. Smartphone Usage
FierceDeveloper reports on data from research firm comScore showing that Apple's iPhone has finally surpassed Windows Mobile in share of the U.S. smartphone market usage. The data is based on monthly user surveys averaged on a quarterly basis, and thus reflects actual handsets in use rather than sales of new devices.
According to comScore's data, approximately 36 million Americans are smartphone owners, while an additional 196 million own non-smartphone devices. Nearly 15 million, or approximately 40%, of those smartphone owners are currently using Research in Motion's BlackBerry operating system, with the iPhone now clocking in in second place at about 25%.
Apple had been calculated to have surpassed Windows Mobile in U.S. sales market share as long ago as the fourth quarter of 2007, but Windows Mobile's head start in the smartphone market enabled it to maintain its advantage over the iPhone among active users for a considerable length of time. Its stagnated user base amid a rapidly growing market, however, has shrunk its share of the market to approximately 20%.
According to comScore's data, approximately 36 million Americans are smartphone owners, while an additional 196 million own non-smartphone devices. Nearly 15 million, or approximately 40%, of those smartphone owners are currently using Research in Motion's BlackBerry operating system, with the iPhone now clocking in in second place at about 25%.
Apple had been calculated to have surpassed Windows Mobile in U.S. sales market share as long ago as the fourth quarter of 2007, but Windows Mobile's head start in the smartphone market enabled it to maintain its advantage over the iPhone among active users for a considerable length of time. Its stagnated user base amid a rapidly growing market, however, has shrunk its share of the market to approximately 20%.
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28 months ago
And why is iPhone's share taking off? Altogether now...
"Developers, developers, developers, developers..."
"Developers, developers, developers, developers..."
28 months ago
"Now we'll get a chance to go through this again in phones and music players," Ballmer continued. "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60 percent or 70 percent or 80 percent of them, than I would to have 2 percent or 3 percent, which is what Apple might get."
Steve Balmer, 2007.
Steve Balmer, 2007.
28 months ago
... it is interesting to see that RIM have increased their lead from 4 million to 5 million.
If only Apple could get the iPhone to work seamlessly with RIMs email servers, then I think that gap would close.
There may be one or two legal issues though.
If only Apple could get the iPhone to work seamlessly with RIMs email servers, then I think that gap would close.
There may be one or two legal issues though.
28 months ago
Does this really come as a surprise?
WinMo is trash. And MS has pushed back WinMo 7 to late 2010, when no one will care anymore. MS seems to have Zuned their entire mobile strategy, not that there was really any mobile strategy to speak of for the last few years, aside from whoring out WinMo in whatever condition to any hardware manufacturer who would take it. But hardly shocking, since they can barely get their core (in)competency right.
If the Storm 2 is the best they can do, then RIM is in for a rude awakening. iPhone will surpass RIM share in due course, and it'll happen sooner than people would like to think.
WinMo is trash. And MS has pushed back WinMo 7 to late 2010, when no one will care anymore. MS seems to have Zuned their entire mobile strategy, not that there was really any mobile strategy to speak of for the last few years, aside from whoring out WinMo in whatever condition to any hardware manufacturer who would take it. But hardly shocking, since they can barely get their core (in)competency right.
... it is interesting to see that RIM have increased their lead from 4 million to 5 million.
If only Apple could get the iPhone to work seamlessly with RIMs email servers, then I think that gap would close.
There may be one or two legal issues though.
If the Storm 2 is the best they can do, then RIM is in for a rude awakening. iPhone will surpass RIM share in due course, and it'll happen sooner than people would like to think.
28 months ago
Damn I thought Android had taken over, I can't believe they have that many users. :eek:
28 months ago
If the Storm 2 is the best they can do, then RIM is in for a rude awakening. iPhone will surpass RIM share in due course, and it'll happen sooner than people would like to think.
Yeah, the Storm 2 is not the apex of the Blackberry line. Its their touchscreen model, but not their most popular or best handset. A TON of people I know are getting Blackberrys. Sure, its a different animal than the iPhone, but they are pretty solid devices. when it comes to email and some people need of a physical keyboard, BB wins.
28 months ago
Certainly does look like WinMos days are numbered. Unless they can come up with something that makes people say Wow!...
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