Media event set for September 9, launch likely ~10 days later.
New iTunes Store Terms Suggest Impending Apple TV 3.0 Software Update
Users attempting to make purchases in Apple's iTunes Store today are being presented with updated Terms and Conditions that they must agree to before conducting their purchases. While such updates are fairly routine, today's changes include mention of Apple TV software version 3.0, which is yet to be released.
The Terms of Sale have been revised to clarify that you can now use iTunes LPs and iTunes Extras on Apple TV with software version 3.0 or higher.The Apple TV software was most recently updated in June, bringing the software to version 2.4. The Apple TV hardware was also quietly updated last month with the elimination of the 40 GB model and a price drop on the 160 GB model. Reports at that time indicated that Apple's new iTunes LP format is likely formatted specifically for the Apple TV, suggesting that a software update for the device may be near.