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iTunes LP Format Opening Up to Additional Major and Indie Record Labels

There has been a fair amount of discussion about Apple's plans for its iTunes LP [iTunes link] line of enhanced album content in recent days after Gizmodo reported on a small indie record label owner who claimed that an Apple representative had notified his distributor that iTunes LP releases require a $10,000 production fee from the label, effectively limiting the feature to larger labels able to afford such costs.

I contacted the digital distribution manager at my label's distributor. He had a conference call with an iTunes rep and asked how we go about putting an LP together. He was told that LPs aren't being offered to indies and that there are only about 12 LPs being offered right now. They also said that iTunes charges a $10,000 production fee for them as well. So that pretty much edges out the indie market completely.

Apple, however, has recently responded to these claims to deny that there is any production fee involved and to reveal that the company plans to open up the format to all labels in the near future to allow for rapid expansion beyond the dozen or so offerings currently available in the iTunes LP format.

We're releasing the open specs for iTunes LP soon, allowing both major and indie labels to create their own. There is no production fee charged by Apple.

While the iTunes LP format appears to be rather simple to duplicate and has even led to several non-Apple projects and do-it-yourself tutorials popping up, the expected release of authorized Apple specs for the format to allow for official distribution through the iTunes Store will certainly come as good news for artists and labels looking for ways to enhance their products.

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31 months ago
I'm really anticipating this. I enjoy the concept, and it would be nice to see some of my favorite artists have the ability to release content with interactive artwork.

It's sad to see print media dissipate, but sometimes things change.
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31 months ago
$10,000, that's a big question [investment]. Let's hope it is spurious.
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31 months ago
McKinney was given the info by his label's digital distributor so chances are the distributor is the one that's collecting the $10,000 fee. Either McKinney missed that point when he was told OR the distributor lied about the fee being a requirement from Apple in order to cash in on unsuspecting artists/labels.
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31 months ago
I'd love to get my hands on this format so I can turn my DVDs into iTunes LP files, with menus, special features and all.
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31 months ago
Read this on Slashdot. I had to Google iTunes LP to see what it even is. When I see "LP" in regards to music, I think "long playing". Guess it stands for something else.

It will be interesting to see some of these LP releases, but if there is a price increase on the LP, I will pass. I would like to see this stuff offered at the already standard download prices.
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31 months ago
That's totally weird. I wonder why that number got thrown around.

I guess this was posted as I was posting, but it makes sense..

McKinney was given the info by his label's digital distributor so chances are the distributor is the one that's collecting the $10,000 fee. Either McKinney missed that point when he was told OR the distributor lied about the fee being a requirement from Apple in order to cash in on unsuspecting artists/labels.

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31 months ago

McKinney was given the info by his label's digital distributor so chances are the distributor is the one that's collecting the $10,000 fee. Either McKinney missed that point when he was told OR the distributor lied about the fee being a requirement from Apple in order to cash in on unsuspecting artists/labels.


or C) Apple is quickly backpedaling, sorta like the whole Google Voice FCC mess.
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31 months ago
i cant actually find the iTunes LPs on iTunes 9, i had to use the link above? i would like to see a lot of my albums get this same treatment, it looks pretty cool :)
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31 months ago

or C) Apple is quickly backpedaling, sorta like the whole Google Voice FCC mess.


Yeah I'm sure we should take the word of some random musician over Apple.
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31 months ago
I love how people immediately jump to the conclusion that Apple is evil based on every unsubtantiated comment anyone ever makes about them.

Whether Apple always intended the specs to be open and allow anyone to create them, which seems sorta likely based on the technologies they've used.

Or had intended to charge $10,000 to produce one for a band. Not a bad price considering the amount of work needed to produce a highly customized multimedia experience. ie. media editing, web layout, coding behaviours and animations. All to a professional standard. You could easily blow that on a decent website. It's not evil if they wanted to ensure the quality was up to power, it's their store after all.

Fact is that as it's built on open technologies, you'll not only have 3rd parties producing them, but also companies like adobe wanting to sell you tools for non-coders wanting to build their own. You'll also have people converting DVD's in their entirety with all the extras to the iTunes LP format. Both officially by the film companies and to the chagrin of said film companies.
Plus if this is to be the new ebook wonderformat, well it seems like it's open playing field for all.

With the subtle exception of DRM being only available via the iTunes store. Ok maybe they're a little evil....
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