AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share
In its August 2009 Mobile Metrics Report released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier. The increase, when paired with a corresponding decrease in market share for Symbian OS, has moved the iPhone OS into the #1 spot for worldwide ad request market share.
The study also examined the top smartphone models for ad traffic, where the iPhone ranked first, followed by the HTC Dream. The Palm Pre ranked fourth among smartphones, and worldwide mobile phone leader Nokia held down 12 of the top 20 positions.
When all types of "handsets" are included, Apple's iPod touch grabs the second spot behind its iPhone sibling. While not a mobile phone, the iPod touch is included in the survey because it runs the iPhone OS and accesses the same content being served to smartphones and other handsets.
AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.
The study also examined the top smartphone models for ad traffic, where the iPhone ranked first, followed by the HTC Dream. The Palm Pre ranked fourth among smartphones, and worldwide mobile phone leader Nokia held down 12 of the top 20 positions.
When all types of "handsets" are included, Apple's iPod touch grabs the second spot behind its iPhone sibling. While not a mobile phone, the iPod touch is included in the survey because it runs the iPhone OS and accesses the same content being served to smartphones and other handsets.
AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.
Top Rated Comments
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31 months ago
This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?
31 months ago
Obviously. More than 65k apps in the apps has to account for something. Also, the fact that more people view the web via an iPhone than any other phone...
31 months ago
Obviously. More than 65k apps in the apps has to account for something. Also, the fact that more people view the web via an iPhone than any other phone...
Make that 85k apps.
31 months ago
More than 85k apps in the apps has to account for something.
Fixed that for ya! ;)
31 months ago
While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.
There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:
There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:
This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?
The iPhone doesn't compete with any MS product directly. Unless Apple sells a port of the iPhone OS for other phones.
31 months ago
I think it's interesting that Palm have managed to get the same amount of ad share as Window Mobile in less than 6 months.
31 months ago
so umm..why is this a good thing? i'm supposed to relish in the fact that my iphone gets the most ads displayed on it? oh boy!
31 months ago
So Steve Balmer says the iPhone and Safari is "Rounding Error" :D
That idiot doesn't know whether he's coming or going. Best thing to do would be to prevent him from communicating with the outside world.
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