Microsoft Attempting to Lure Away Apple Retail Store Staff?
The Loop reports that Microsoft, which is preparing to open the first of its retail stores, has been contacting Apple retail store managers and attempting to lure them away with increased salaries to run its own stores.
Microsoft's retail store initiative has been designed to directly compete with Apple retail stores, with the company looking to open its new stores in close proximity to Apple's existing stores. Microsoft has also hired former Apple real estate executive George Blankenship as a consultant to assist with its retail store initiative.
The company's retail stores are not the only arena where the Microsoft has attempted to gain a running start by tapping into the Apple ecosystem. Microsoft has also been reported to have offered significant sums of money to certain iPhone developers in order to entice them to port their applications to the new Zune HD platform.
People that have spoken to The Loop on condition of anonymity confirm that Microsoft has contacted a number of Apple's retail store managers to work in their stores. In addition to "significant raises," the managers have also been offered moving expenses in some cases.
Apple managers who have accepted Microsoft's offers have reportedly then been tasked with attempting to hire Apple retail store staff, similarly dangling increased compensation as an incentive for employees to make the switch.Microsoft's retail store initiative has been designed to directly compete with Apple retail stores, with the company looking to open its new stores in close proximity to Apple's existing stores. Microsoft has also hired former Apple real estate executive George Blankenship as a consultant to assist with its retail store initiative.
The company's retail stores are not the only arena where the Microsoft has attempted to gain a running start by tapping into the Apple ecosystem. Microsoft has also been reported to have offered significant sums of money to certain iPhone developers in order to entice them to port their applications to the new Zune HD platform.
Top Rated Comments
(View all)31 months ago
Unnecessary. :)
Whatever they do isn't going to help them. It works for Apple because Apple cares about the customers.
M$ just sees numbers. That isn't how retail works. For that fact, neither does "If you can't beat 'em, rip 'em off".
Whatever they do isn't going to help them. It works for Apple because Apple cares about the customers.
M$ just sees numbers. That isn't how retail works. For that fact, neither does "If you can't beat 'em, rip 'em off".
31 months ago
Kidnappings are probably the best bet. It's funny especially because it's widely acknowledged that knowledge of Apple products is not the most important part of getting hired.
31 months ago
I guess you go where the quality is. Notice that there was no mention of hiring the Genius Bar staff. :p
31 months ago
I have nothing to say...
They should make an effort to find their own staff, not poach employees from Apple!
They should make an effort to find their own staff, not poach employees from Apple!
31 months ago
If you can't beat them, steal from them. Microsoft has played this role for some time now (OS X for example)
31 months ago
For the first time, all the Specialists, Geniuses, Creatives... they'll all have to ask themselves what working for Apple really means. Do they work because they are passionate and engaged to represent the philosophy, ideals, and products that Apple stands for? Or are they in it just for the paycheck?
For those who choose the latter, I say good riddance. It leaves those who are truly worthwhile, knowledgeable of Apple inside and out -- available to help customers and inspire switchers to the Mac, among other Apple technologies. Without the core of Apple's retail team (those who are engaged and dedicated to the brand), the influence that Apple would have in their stores would be minimal, at best. But they've done something that no other retail chain has done before: finding associates who share the same level of pride in products that customers are so eager to own.
If Microsoft is unable to acquire associates that possess the same passion as those who work for Apple, their attempt at retail will be a failure.
For those who choose the latter, I say good riddance. It leaves those who are truly worthwhile, knowledgeable of Apple inside and out -- available to help customers and inspire switchers to the Mac, among other Apple technologies. Without the core of Apple's retail team (those who are engaged and dedicated to the brand), the influence that Apple would have in their stores would be minimal, at best. But they've done something that no other retail chain has done before: finding associates who share the same level of pride in products that customers are so eager to own.
If Microsoft is unable to acquire associates that possess the same passion as those who work for Apple, their attempt at retail will be a failure.
31 months ago
:rolleyes: First their ads, now this? Maybe they should get someone from Apple who can think of something other than what Apple does?!?!?!
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