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U.S. Mac Sales Up 7% Year-Over-Year in July and August, iPod Sales Down 16%

Silicon Alley Insider reports on data from research firm NPD showing that U.S. Mac sales were up 7% year-over-year during the months of July and August, ahead of most analysts' projections. The data, reported by Piper Jaffray analyst Gene Munster, also shows a 16% decline in year-over-year iPod sales, a performance slightly below analysts' expectations.

Munster says NPD data from July and August show Mac sales up 7% year-over-year through August, while the Street is expecting 5% year-over-year growth for the quarter.

Back-to-school sales in the first few months of the quarter probably helped, but at least Apple could handle some deceleration this month and still meet expectations. (And Apple's international growth, not represented in NPD's figures, should help, too.)

Apple noted during its most recent earning conference call that it expects the market for Apple's traditional MP3 players to decline as users increasingly opt for the company's iPod touch or iPhone models. The introduction of new video camera-equipped iPod nano models at last week's "It's Only Rock and Roll" media event, however, may provide a boost to Apple's "traditional MP3 player" segment over the last few weeks of the quarter.

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35 months ago
That seems to be a pretty big drop in iPod sales.
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35 months ago
Wait. So iPod touch isn't included in iPod sales?
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35 months ago
Back to school sales is what drives the summer computer sales. I'm unsure about the iPod Touch right now.
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35 months ago
IMO i think this is overall good news for apple, since macs cost much more than iPods. Plus, I dont think touches were included in this.
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35 months ago
Most people who want an iPod have already bought one. Now, Apple's largest competitor is themselves, and they haven't released anything ground breaking since the Touch and iPhone.
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35 months ago
Makes sense, why have an iPod and phone when you can buy one device that has both. The decline in iPod sales is natural and I believe will continue as the iPhone start spreading to more markets and getting cheaper.

There was a reason why Apple entered the mobile phone market after all ;)
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35 months ago
I realized the other day that I hadn't bought an iPod in about two years-- not since the first-gen iPod touch first shipped. There hasn't been anything stunningly new since then that would warrant an upgrade.

I'm not surprised if iPod sales have slowed-- the market is probably saturated, and at that point Apple's only option is to sell new devices to users who have already bought them before.

Nothing in the touch compels me to upgrade from my first gen. I can still buy apps, etc. The nano is great but its core features haven't changed much in its last few iterations. And the most recent shuffle is a trainwreck.
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35 months ago
I would have thought iPod Touch sales would be included in iPod sales. e.g., if I were looking to buy an iPod, I'd compare and consider a nano and touch.

Anyone want to figure out what iPod would look like with the touch included?
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35 months ago

"traditional MP3 player"


Geez! The world moves so fast these days. The "traditional MP3 player" is less than 10 years old, and it's already like this old style thing that modern technology has made look old fashioned.
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35 months ago

Wait. So iPod touch isn't included in iPod sales?


Seems so.... not sure why, though. It makes this story ridiculously worthless, though.
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