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Toshiba Ramping Up Flash Production Ahead of iPod Refresh?

DigiTimes reports that Toshiba is planning to ramp up its NAND flash memory production in August, with claims that the production is tied to contracted orders leading to speculation that Apple has begun preparations for launching new iPods soon after. The news is unsurprising, as Apple's yearly product cycles generally see updates to the iPod line in the September/October timeframe.

Toshiba is expected to ramp up its NAND flash production to over 90% of its capacity in August, according to sources at memory card makers. Despite the increases in output, the chipmaker has told downstream players that its supply to the spot market will be limited, prompting speculation that the Japan supplier is seeing strong demand from Apple, the sources indicated.

Apple noted during its earnings conference call last week that it had made a $500 million prepayment to Toshiba for flash memory.

Third-party iPod case manufacturers in China have also been launching products designed to fit rumored iPod touch and iPod nano revisions, although just how much advance information such manufacturers are privy to remains unclear.

Continued rumors of an Apple tablet release before the end of the year will also lead to speculation that some of Toshiba's production ramp may be related to the launch of the new device.

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33 months ago
Can't wait for my 64GB iPod touch with 3MP camera and faster processor :D:D:D
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33 months ago
I would pickup a 64 GB Touch in a heartbeat ;)
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33 months ago
190% or 90%?
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33 months ago
Everyone expects a 64 GB iPod Touch. Other solid state iPods will probably get bigger. This all means larger NAND memory requirements. This sounds good for Apple & iPod users. 64 GB is needed as the 32 GB iPod Touch has been around for over 1 1/2 years.
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33 months ago
I'm hoping for a flash-based iPod Classic at $249 or less.

In order for it to work, though, there will have to be two subdivisions:

Flash: This lower capacity, starting at 32 GB, going up to 64 GB. $249 and $349.

HDD: Highest capacity, starting at 120 GB, up to 160 GB. $249 and $349.

If I were running the iPod division, I'd make them plastic again. It looks better, IMO.
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33 months ago

190% or 90%?


I would assume that they had not been running the factories at 100% capacity, but rather 60-70% based on the demand for flash memory. Since demand is expected to increase, they are planning to increase to about 90% of their total capacity to meet the demand. Increasing it to 190% (or by 90%) would require building new plants, it's not as simple as this article seems to imply their process is. Thus, I think it's safe to say that they are not increasing their theoretical total output, but rather increase their actual output based on their capabilities.

jW
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33 months ago
...in a related story. Rain was confirmed to be wet today. Also, Jackhammers were found to be loud. More on these braking revelations tonight.
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33 months ago

I would assume that they had not been running the factories at 100% capacity, but rather 60-70% based on the demand for flash memory. Since demand is expected to increase, they are planning to increase to about 90% of their total capacity to meet the demand. Increasing it to 190% (or by 90%) would require building new plants, it's not as simple as this article seems to imply their process is. Thus, I think it's safe to say that they are not increasing their theoretical total output, but rather increase their actual output based on their capabilities.

jW


Yup. And it's seasonal too. Goes to show how big Apple is in the flash memory market. Where goes Apple's iPods there goes flash memory.
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33 months ago
The NAND flash for new iPods is a sure thing but for a tablet is a stretch unless Apple plans on an introduction prior to the holiday season. Regardless, the rumored iTablet would be such a HUGE deal that it certainly wouldn't be lumped into an iPod refresh. I can see Steve making his first public appearance at a special media event to launch this device.
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33 months ago
Oh my, I'm still not going for a new iPod.:)
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