Toshiba Ramping Up Flash Production Ahead of iPod Refresh?
Toshiba is expected to ramp up its NAND flash production to over 90% of its capacity in August, according to sources at memory card makers. Despite the increases in output, the chipmaker has told downstream players that its supply to the spot market will be limited, prompting speculation that the Japan supplier is seeing strong demand from Apple, the sources indicated.
Apple noted during its earnings conference call last week that it had made a $500 million prepayment to Toshiba for flash memory.Third-party iPod case manufacturers in China have also been launching products designed to fit rumored iPod touch and iPod nano revisions, although just how much advance information such manufacturers are privy to remains unclear.
Continued rumors of an Apple tablet release before the end of the year will also lead to speculation that some of Toshiba's production ramp may be related to the launch of the new device.
Top Rated Comments
(View all)In order for it to work, though, there will have to be two subdivisions:
Flash: This lower capacity, starting at 32 GB, going up to 64 GB. $249 and $349.
HDD: Highest capacity, starting at 120 GB, up to 160 GB. $249 and $349.
If I were running the iPod division, I'd make them plastic again. It looks better, IMO.
190% or 90%?
I would assume that they had not been running the factories at 100% capacity, but rather 60-70% based on the demand for flash memory. Since demand is expected to increase, they are planning to increase to about 90% of their total capacity to meet the demand. Increasing it to 190% (or by 90%) would require building new plants, it's not as simple as this article seems to imply their process is. Thus, I think it's safe to say that they are not increasing their theoretical total output, but rather increase their actual output based on their capabilities.
jW
I would assume that they had not been running the factories at 100% capacity, but rather 60-70% based on the demand for flash memory. Since demand is expected to increase, they are planning to increase to about 90% of their total capacity to meet the demand. Increasing it to 190% (or by 90%) would require building new plants, it's not as simple as this article seems to imply their process is. Thus, I think it's safe to say that they are not increasing their theoretical total output, but rather increase their actual output based on their capabilities.
jW
Yup. And it's seasonal too. Goes to show how big Apple is in the flash memory market. Where goes Apple's iPods there goes flash memory.
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