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AT&T: iPhone 3GS Launch Broke Numerous Company Records

Thursday July 2, 2009 10:31 am PDT by Eric Slivka
MacDailyNews has obtained an internal AT&T memo promoting the record-breaking nature of the iPhone 3GS launch on Friday, June 19th.

iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here's a look at some of the milestones we achieved:

* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com history

Furthermore, AT&T notes that it had surpassed the 2008 iPhone 3G launch sales numbers by noon on the iPhone 3GS launch day and sustained its record-setting sale pace for eleven straight hours.

Despite shorter lines on launch day than in 2008, due in large part to online availability, Apple announced that the iPhone 3GS had reached over one million sales in the first three days of availability, on par with the performance of the iPhone 3G at its 2008 launch.
[ 41 comments ]

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theanman
Posted: 34 months ago
Maybe they will reward us by activating MMS soon
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mrtune
Posted: 34 months ago
Seems to me, with numbers like this, AT&T will for sure try and hold onto their exclusive agreement with Apple for as long as possible.

Seems like with every new iPhone released, there is greater and greater demand for the phone.

Come on AT&T, get the ball rolling for MMS!
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macduke
Posted: 34 months ago
Quit bragging and give me MMS!!
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Ambrose Chapel
Posted: 34 months ago
and the way att thanks those customers is by not supporting major new features of the phone. insulting.
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iphones4evry1
Posted: 34 months ago
That's wht happens when you have a monopoly...or,uh.."exclusivity" over the iPhone.

and the way att thanks those customers is by not supporting major new features of the phone. insulting.


The way AT&T thanks their customers is by forcing them to buy $39.99 worth of voice minutes that most people never even use half of. I would rather pay a small fee for MMS and a small fee for tethering (if I choose to use those features), instead of being forced to buy voice minutes that I know I will never use.

-posted via iPhone
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johnnyrb
Posted: 34 months ago
have broken if they would have shown some love to their existing iPhone users. Also, I wonder how many existing iPhone customers paid $399 or $499 for a new iPhone 3GS.

I for one did not upgrade from a 3G to a 3GS and will not at that price. I understand why they did this. I'm going to wait and purchase the year 2010 model. Hopefully by then, AT&T's contract will have expired.
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ucsbalum96
Posted: 34 months ago

Maybe they will reward us by activating MMS soon


Yeah...and tethering. Maybe if AT&T took a break from there sales spreadsheets they could take a moment to click the button that says "turn on iPhone MMS and tethering"...tomorrow?...didn't think so.
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leshkanyc
Posted: 34 months ago
How about:
[LIST]
[*]most network wide data outage day
[*]most drop calls day
[*]most missed calls str8 to voice mail day
[*]most ridiculous update day when newly released OS made current phones slower
[/LIST]
or am i wrong?
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gt1948
Posted: 34 months ago

Quit bragging and give me MMS!!


it's right around the corner.....;)
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ratbatblue
Posted: 34 months ago
Maybe they'll sink some of that profit into their infrastructure.

Things are improving in my area. But they could always get better, and I know there are many places where 3G is either totally unavailable, or available only unreliably.

Good job, AT&T! Now show us you remember where all that $$$ comes from!
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