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Amazon Launches iPhone-Optimized Kindle Store

Amazon today announced the launch of an iPhone-optimized Kindle Store accessible via the iPhone's Safari browser. The store is accessible through the "Get Books" button on the free Kindle for iPhone application made available in early March.

Amazon.com, Inc. today launched a Kindle Store optimized for the Safari Web browser on iPhone. Now when users of the Kindle for iPhone app click on "Get Books," the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari. This optimized Kindle store offers iPhone and iPod touch app users quick and easy access to the Kindle Store's 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less.

In the press release, Ian Freed, vice president of Amazon Kindle, noted that the ability to easily purchase Kindle content from the iPhone had been a frequent request from users.

"The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We've been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we're excited to do that today."

iLounge points out that while Apple's iPhone OS 3.0 due this summer will be introducing "in-app purchasing" that would allow Amazon to offer eBook sales from within the Kindle for iPhone application, such sales would be subject to Apple taking its traditional 30% cut of the proceeds.

Amazon has been aggressively expanding its Kindle offerings in recent months, introducing the upgraded Kindle 2 in February, followed by Kindle for iPhone in March and the large-screen Kindle DX announced just last week.

Top Rated Comments

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36 months ago
Download your college textbooks on your iPhone! Nah but if I could transfer to a computer that would be sweet!
Rating: 0 Positives / 0 Negatives
36 months ago
It's cool that they see this as a complement rather than as competition.
Rating: 0 Positives / 0 Negatives
36 months ago
I think they make tons of money either way, so marketing to everyone seems pretty obvious. Besides. they are two totally different groups to market for.

I have never seen an iPhone user who would buy a Kindle, and I have never seen a Kindle user.
Rating: 0 Positives / 0 Negatives
36 months ago
Still is strange that Amazon would create more competition for the Kindle.

Unless the Kindle is really just a marketing tool to sell more books.
Rating: 0 Positives / 0 Negatives
36 months ago

Unless the Kindle is really just a marketing tool to sell more books.


*DING DING DING*

We have a winner, folks!
Rating: 0 Positives / 0 Negatives
36 months ago
Still no UK love?

Oh, mkay.
Rating: 0 Positives / 0 Negatives
36 months ago
Wait...so Apple will still take 30% of items downloaded through an App? What if Apple doesn't host the content?

Can users buy content from your own website? Is that what Amazon is trying to circumvent with the new Safari website?
Rating: 0 Positives / 0 Negatives
36 months ago
As far as I understand, the article simply states that now iPhone users can access to an optimized version of the kindle store for safari; it does not explicitly says that the books will be optimized for use on the iPhone. Or am I wrong? In any case, I find extremely painful to read .pdfs or other text files on the iPhone... the screen it's just too small.
Rating: 0 Positives / 0 Negatives
36 months ago

As far as I understand, the article simply states that now iPhone users can access to an optimized version of the kindle store for safari; it does not explicitly says that the books will be optimized for use on the iPhone. Or am I wrong? In any case, I find extremely painful to read .pdfs or other text files on the iPhone... the screen it's just too small.


Reading the books is done through the Kindle app for iPhone. They're as easy to read as can be on the screen. The article only refers to the purchase mechanism.
Rating: 0 Positives / 0 Negatives
36 months ago
Amazon do not sell kindel books to non-us customers. As if only Amrican can read, or as if reading and writing was invented in the US.

I have news or you Amazon guys, most of humanity can read these days and even english.

Shame on you...

(Same for Apple policies for non US customers)
Rating: 0 Positives / 0 Negatives

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