Another AMD Graphics Executive Headed to Apple?
The Inquirer reports that Raja Koduri, currently Chief Technology Officer of the Graphics Product Group at AMD, will be joining Apple. The rumor comes on the heels of the discovery just two days ago that Bob Drebin, Koduri's predecessor in the position at AMD, has already joined Apple.
With the iPhone/iPod touch being touted as a gaming platform and the upcoming deployment of OpenCL in OS X 10.6 Snow Leopard to harness the power of graphics processors for general-purpose computing, Apple's interest in acquiring expertise in this area is unsurprising, although the extent of its recruitment of significant players in the industry suggests that Apple has made a significant commitment to expanding its efforts.
Between PASemi, Bob Drebin and other things we can't talk about yet, Apple is building up some serious hardware talent. All they need now is a good reliability person and a fire chief, and things will get really interesting on the hardware front in Cupertino.
Apple's acquisition of P.A. Semi in April 2008 generated speculation that Apple is developing its own system-on-chip solutions for the iPhone and iPod touch. The subsequent recruitment of Mark Papermaster from IBM and now Drebin and Koduri from ATI/AMD demonstrate significant enhancement of its expertise in chip and system design.With the iPhone/iPod touch being touted as a gaming platform and the upcoming deployment of OpenCL in OS X 10.6 Snow Leopard to harness the power of graphics processors for general-purpose computing, Apple's interest in acquiring expertise in this area is unsurprising, although the extent of its recruitment of significant players in the industry suggests that Apple has made a significant commitment to expanding its efforts.
Top Rated Comments
(View all)36 months ago
They make the chips in Lauren's HP
http://blogs.computerworld.com/microsoft_apple_pc_wars_advertisement_crispen_porter_get_a_mac_ads_ballme
No wonder they are shedding people left and right!
http://blogs.computerworld.com/microsoft_apple_pc_wars_advertisement_crispen_porter_get_a_mac_ads_ballme
No wonder they are shedding people left and right!
36 months ago
I wonder if Apple could just buy AMD.
It is just about time for another Apple buy AMD rumor. I guess they will be at higher frequency since we won't get any more Sun buy Apple/Apple buy Sun rumors!
10 Reasons Why Apple Should Acquire AMD - November 2007
36 months ago
I wonder if Apple could just buy AMD.
dont know if they could, but i'm not against it.
36 months ago
Wow, Apple is acquiring some very significant talent. I wonder what's in the pipeline, and whether these acquisitions are focused equally on the desktop and the mobile devices.
36 months ago
I wonder if Apple could just buy AMD.
Apple branded CPU's and GPU's for the masses? :confused:
Then again why would they promote PC/Windows components? If they decide to acquire AMD/ATI but not market their future CPU's and GPU's to the PC user community to recover/make money then this is going to be a very expensive acquisition.
Just hire over whatever expertise you need and leave the rest as is, I think this is just what they are doing right now.
36 months ago
I don't think Apple is going to jump back in the the general CPU race. First they'll have to license from Intel, so I don't know if there's a benefit. However, the mobile cpu/graphic space has plenty of room for growth and that is definitely where I can see apple controlling its own platform, especially if they don't see manufactures producing what they need or want.
36 months ago
I can't see Apple getting into a race with nVidia or intel, it just wouldn't be profitable. I think the acquisition of PASemi is what's at play here. It would make sense for Apple to start developing its own chipsets for its ipods though.
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