PocketGamer.biz reports that Apple is planning on introducing a dedicated section in the iTunes App Store for premium games priced at $19.99.
However, the initiative will only be open to a restricted number of large publishers, rather than the thousands of smaller developers currently selling their titles on the main App Store.
PocketGamer's sources had no details on when this might happen, although Apple's WWDC conference in June was suggested as a possible launch venue.
The move may help Apple combat the natural trend towards low priced Apps, and would also indicate that Apple may be listening to long-running developer complaints that the Top 100 lists tend to reward cheaper but higher volume apps.
Being able to sustain higher priced apps in the App Store is, of course, in Apple's best interest. This is not the first time Apple has tried to promote these premium apps. In November, Apple invited select app developers to a press event highlighting many $9.99 apps and games. While several high profile have been introduced at the $9.99 price point, many have quickly seen price drops in the highly competitive App Store market.
Games are the most popular type of app the iTunes App Store making up almost 25% of all titles. TouchArcade.com covers the growing market of iPhone games.
Monday November 2, 2026 1:22 am PST by Tim Hardwick
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Friday October 30, 2026 3:20 pm PDT by Joe Rossignol
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Monday November 2, 2026 7:27 am PST by Tim Hardwick
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around.
Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
