During Apple's financial results conference call today, the company responded to questions about both a low end iPhone as well as the possibility of an Apple "netbook". Both topics have been the subject of speculations and rumor over the past few months.
Apple dismissed the possibility of a "low-end" iPhone which has discussed extensively. In some reports, the low-end iPhone has been one-in-the-same as the rumored iPhone Nano. In response (via AlleyInsider) to a question about iPhone pricing, however, Tim Cook revealed that a low-end iPhone seems unlikely:
We're not going to play in the low-end voice phone business. That's not who we are, that's not why we're here. Goal is not to lead unit sales, but to build the world's best phone.
Cook also continued to downplay Apple's interest in the "netbook" market:
We're watching that space, but from our [point of view] the products are based on hardware that's much less powerful, software technology that's not good, cramped displays. We don't think that people are going to be pleased with those type of products. It's a category we watch, we have some ideas here, but we think the products there now are inferior and won't provide the kind of experience people want.
This wait-and-see attitude mirrors comments by Steve Jobs from the last financial results conference call in October.
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.
From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades.
There will be Apple Watch updates, faster Vision...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.
In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color."
Below, we recap key changes rumored for the iPhone 17 Pro models:
Aluminum frame: iPhone 17 Pro models are...
Wednesday August 20, 2025 6:44 am PDT by Tim Hardwick
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Sunday August 24, 2025 12:40 pm PDT by Joe Rossignol
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.
Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.
Given that the iPhone 17 Air is expected to have ...
Wednesday August 20, 2025 5:00 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
On this week's episode of The MacRumors Show, we talk through what to expect from the Apple Watch SE 3, Series 11, and Ultra 3, and whether it's worth holding off on an upgrade until next year.
Subscribe to The MacRumors Show YouTube channel for more videos
The third-generation Apple Watch SE is rumored to feature a larger display (perhaps like the Apple Watch Series 7), the S11 chip, and...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.