Apple Promotes Environmentally Friendly Notebooks in New Ad
Apple has set up a new page promoting their MacBooks as the "world's greenest family of notebooks."
The ad began airing tonight. Apple has been criticized in the past by some over environmental concerns. Apple has been posting regular updates about their progress with respect to the environmental impact of their products.
When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers.
Apple claims that they have worked hard to eliminate many toxins, including mercury and arsenic, and the unibody enclosure is promoted as desirable to recyclers. Other benefits include reduced packaging and more energy efficiency. Apple has also posted a new television advertisement promoting this campaign.The ad began airing tonight. Apple has been criticized in the past by some over environmental concerns. Apple has been posting regular updates about their progress with respect to the environmental impact of their products.
Top Rated Comments
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43 months ago
Too bad all those environmentally sound screens are so glossy they're practically unusable....
43 months ago
Just caught this add on tv a few mins ago... found it to be simple yet different (oh wait its apple no duh...). I liked it.
43 months ago
Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo
one more click of the mouse and you can watch the ad...
43 months ago
Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo
That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.
43 months ago
Too bad all those environmentally sound screens are so glossy they're practically unusable....
That must be why I can use mine (more than 'practically') for hours on end without problem.
43 months ago
Too bad all those environmentally sound screens are so glossy they're practically unusable....
This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.
43 months ago
I opened the page, and there's no movie link anywhere. I decided to try opening the page in Safari, and the movie link appeared.
43 months ago
Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo
here http://www.apple.com/mac/green-notebooks/#ad
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