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Apple iPhone #1 Amongst U.S. Consumers in Q3 2008

The NPD Group issued a press release today revealing that the Apple iPhone is now ranked #1 in consumer phone sales for the 3rd quarter of 2008. The iPhone surpassed Motorola's RAZR phone which had been ranked #1 for the previous 12 quarters.

"The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality," said Ross Rubin, director of industry analysis for NPD. "Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features."

NPD bases their data on online surveys each month that are projected to represent the entire population of U.S. consumers age 18 and over.

The iPhone and RAZR were followed by the RIM Blackberry Curve, LG Rumor and LG enV2 in the top 5 ranking.

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43 months ago

According to a report from NPD, sales of cellphones have shifted in a manner which should shock and stun even a casual observer. Apparently for the first time in years, Motorola's ubiquitous RAZR has been overtaken in consumer sales... by the iPhone 3G. This is a watershed moment for handset sales in the US, marking not only a shift away from the dominant market leader, but a turn towards more complex, full-featured devices. The news comes hot on the heels of NPD's previous findings, which still placed the RAZR in the top spot -- though with ever-decreasing numbers. In that same report, the iPhone found itself in second place, but it appears that flagging interest in the inescapable dumbphone coupled with the recent iPhone PR blitz have put Apple's moneymaker into the top position. The news is also buoyed by recent reports that Apple has overtaken RIM as the number two smartphone vendor, and a J.D. Power study which found affection for the device waxing in the extreme. Overall, however, handset sales fell 15 percent year-over-year, and LG managed to snag the top brand position, with two models in the top five. Still, if there already wasn't a clear indication of the market moving towards both smartphones and touchscreen devices, this should give everyone a clearer picture of both the public's wants, and the power of Cupertino's ad-men. Full PR after the break.

Engadget.
Rating: 0 Positives / 0 Negatives
43 months ago
Only a matter of time really if motos sales were falling, I can't see the iPhone holding the top spot for too long. Everyones geared at taking their pot shot at it now.
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43 months ago
No surprises here. Would like to see the AT&T exclusivity go away, but highly unlikely now...
Rating: 0 Positives / 0 Negatives
43 months ago
Still no cut, copy, paste, video recording, or ability to send photos to people through a multimedia text message....... we are all lemmings jumping off a cliff. Its sad... oh so sad...... at this rate Apple can bring back and make cassettes popular again and overcome CD's. Sure it is a step in the wrong direction but apparently its what consumers and apple want.
Rating: 0 Positives / 0 Negatives
43 months ago

Still no cut, copy, paste, video recording, or ability to send photos to people through a multimedia text message....... we are all lemmings jumping off a cliff. Its sad... oh so sad...... at this rate Apple can bring back and make cassettes popular again and overcome CD's. Sure it is a step in the wrong direction but apparently its what consumers and apple want.


The iPhone has just passed the RAZR which is a phone that:

1) Does not have copy/paste
2) Has video recording that is so poor it's not worth using.
3) Sends MMS photos that are so small and blurry that an e-mailed iPhone photo feels like an amazing step up.

I'm not arguing that the iPhone is missing the featuers you say. It does. My point is that since the RAZR was so successful with these lame features and now the iPhone is knocking it off the list with similarly lame features apparently people just don't CARE about these things.

It's nice that you do, but the numbers don't lie. This stuff just doesn't matter to most people.
Rating: 0 Positives / 0 Negatives
43 months ago
hey the instink is not on the list... i thought they sold out at every sprint store :rolleyes:
Rating: 0 Positives / 0 Negatives
43 months ago
The wife and I were in a Care Now (urgent care clinic) yesterday and I glanced around the waiting room and all but 2 people in the waiting room had either an iPhone or iPod Touch in hand. It's amazing how popular these devices have gotten.
Rating: 0 Positives / 0 Negatives
43 months ago

The iPhone has just passed the RAZR which is a phone that:

1) Does not have copy/paste
2) Has video recording that is so poor it's not worth using.
3) Sends MMS photos that are so small and blurry that an e-mailed iPhone photo feels like an amazing step up.

I'm not arguing that the iPhone is missing the featuers you say. It does. My point is that since the RAZR was so successful with these lame features and now the iPhone is knocking it off the list with similarly lame features apparently people just don't CARE about these things.

It's nice that you do, but the numbers don't lie. This stuff just doesn't matter to most people.



4) A crappy 1,3 mpx camera
5) Terrible UI
Rating: 0 Positives / 0 Negatives
43 months ago
So undeserved. I've had horrible experience with Apple's service and I'm an ex-iPhone user now. With each tick up in market-share Apple is becoming more and more like any other corporation out for a buck. Way to value those who helped put you there. Shame on you Apple!
Rating: 0 Positives / 0 Negatives
43 months ago
I had a RAZR, worst piece of junk I have ever owned. On the other hand the iPhone still makes me smile every time I flick it to life.
Rating: 0 Positives / 0 Negatives

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