Forbes reports on Apple's "secret weapon" that has helped keep its earnings well above expectations: falling NAND-flash memory prices. And according to Forbes, there are no signs that this trend will abate anytime soon.
Tech tracker iSuppli released a report last week predicting that the dollar value of flash memory sales will decline this year and next, even as unit sales pick up.
A combination of falling demand and over supply are contributing to the plummeting prices. The benefit to Apple will be higher margins for their current products as well as the ability to incorporate higher capacity storage into future products.
The dropping prices may also allow Apple and other companies to put more flash-based hard drives into their notebooks. Apple recently introduced a 128GB Solid State Drive (SSD) option for their MacBook Pro. Apple's iPod and iPhone products could also see higher capacities over time.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
