Apple Releases New iPhone Ad: 'Dilemmas'

Just saw it during CSI: Miami.

Just saw it during CSI: Miami.

I love this app, finding where and what to eat is a big headache, but with Urbanspoon I can find a restaurant and map it right on my iPhone.

Not the prettiest looking app! :)

did anyone else notice that it now says "sequence shortened"? might hold true for ads demoing 3G speeds...

i use this app occasionally. works well and is a fun way to impress non-iphone people when we can't decide where to go for dinner. not sure it should have been the focus of a commercial though, there's better apps out there.

did anyone else notice that it now says "sequence shortened"? might hold true for ads demoing 3G speeds...

Nah. I think it's just so they could speed up the speed of the rolling wheels in Urbanspoon. They usually take longer to spin.

*EDIT* Also, they cut down/out the app startup time/looking for a location prior to bringing up the wheels.

not sure it should have been the focus of a commercial though, there's better apps out there.

No, it's a fantastic ad! How many other cell phones have programs using funky animation like that? Not too many. It's really got nothing to do with Urban Spoon's usefullness and everything to do with the graphics. To an iPhone user that's not too amazing, but it will catch a lot of attention from people who use phones with mostly text-based interfaces.

And a note on Urban Spoon...I rarely use it to look up places, but I LOVE to use it as an archive of places I've been. I travel a lot and am often taken to nice dinners by clients. I'll rate it a "thumbs up" in Urban Spoon and it gets put on my favorites list. Then, the next time I'm in Tampa (for example) I can find the place "that I ate at last year and really liked." I usually used to just tell stories about "that place I ate" without being able to return because I never bothered to write the name down before. So, nothing to do with the ad, but I love Urban Spoon for this reason alone.

it's just one of those "wow, your phone can do that" aps that takes a common problem and offers a simple solution for. I think it's a great app slow to start up though

I saw this ad earlier this weekend, now they find it. Saw it about 3 times now.

It's a great app no doubt, but when not many restaurants are added for certain areas, the whole point of the app can go right out of the window.