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Rogers Reports 255,000 iPhone 3G Activations in Canada for Q3 2008

Rogers Communications, the sole iPhone 3G wireless provider in Canada, announced today in an earnings release that their Wireless division activated 255,000 iPhone 3Gs during the third quarter of 2008.

Rogers notes that approximately one-third of iPhone 3G sales were to new customers, with two-thirds of sales going to existing Rogers customers. They also note that their operating profit for the quarter was negatively impacted due to increased expenses coming from subsidies and upfront costs associated with the iPhone sales. This impact is expected to be more than offset in the future, however, by the increased monthly revenue generated by iPhone customers over the course of their three-year contracts.

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Posted: 47 months ago
Doesn't seem like that many activations IMO, especially the amount of new customers. Probably the ridiculous 3 year contract they have:rolleyes:
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Posted: 47 months ago
So is that more then or less then expected?
:confused:
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Posted: 47 months ago

Doesn't seem like that many activations IMO, especially the amount of new customers. Probably the ridiculous 3 year contract they have:rolleyes:


Actually the population of canada is 30 million
so this is almost 1 % of the population buying an iphone in this period.

That is quite impressive if you ask me .
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Posted: 47 months ago

So is that more then or less then expected?
:confused:


Well, Canada has about 1/10th the population of the US, so it's equivalent to about 2.6 million Americans buying iPhones in Q3. I have no idea if it's more or less than expected.
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Posted: 47 months ago
I'm assuming that this number is including Fido activations? Can anyone comment?
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Posted: 47 months ago

Well, Canada has about 1/10th the population of the US, so it's equivalent to about 2.6 million Americans buying iPhones in Q3. I have no idea if it's more or less than expected.


Ah thank you. That does make it seems like good numbers then.
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Posted: 47 months ago
Here in Canada the mobile market is dominated by three big corporations Rogers, Telus and Bell. Since Rogers is the only one of these with an iPhone compatible network they are the ones selling it.
Now you would think with three big companies there would be a healthy competition. Such is not the case in Canada. All three companies charge rates that are consistently higher than the rest of the world. To add to this is the fact that our networks are dated and old, in need of much updating. Given this there has been a large amount of disappointment expressed by much of the (tech) population for the high rate plans and three year contracts.
Comparatively to our neighbors down-south (AT&T) Rogers is overcharging and giving a lot less. My feeling is that this is a major contribution to any low results. Having said this the numbers are good: nearly 1% of Canada (apple met their target here). None the less I doubt Rogers will see crazy growth until they get more competitive and realistic with their pricing.
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Posted: 47 months ago

I'm assuming that this number is including Fido activations? Can anyone comment?


Yes, it includes both Rogers Wireless and Fido...they are both included under the "Wireless" division.
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Posted: 47 months ago
I'm still holding off on the (naive) hope that they will provide better data plans.

It used to be 400 megs/month for their lowest-tier voice/data plan ($60/month); then they introduced the "special offer" of 6 gigs for $30 (added onto any existing plan); now that this is expired, I see they've quietly raised the limit to 1 gig/month for the $60/month plan. Which is more reasonable, but I'd still want to see more.

The other big reason I haven't pulled the trigger yet is because I'm used to carrying my cell phone in my pants pocket, along with my car keys; I am not afraid of abusing my little Sony Ericsson phone if it got scratched, dropped, crushed, or dinged. I'd be far more afraid of damage to an expensive iPhone.
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Posted: 47 months ago


It used to be 400 megs/month for their lowest-tier voice/data plan ($60/month); then they introduced the "special offer" of 6 gigs for $30 (added onto any existing plan); now that this is expired, I see they've quietly raised the limit to 1 gig/month for the $60/month plan. Which is more reasonable, but I'd still want to see more.


This is exactly the kind of high-pricing that is going to cause sales to slow down for Rogers & Fido. Even though at&t is expensive in comparison to other areas of this globe they are decent enough to give you the best tools to sue the phone at a reasonable price. Canada has a ways to go yet in the mobile industry.
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