Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Apple's U.S. Market Share Approaches 10%
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q08
Apple traditionally demonstrates particularly solid performance in the back-to-school third quarter due to their strong presence in the education market. While this typically results in a drop in market share for the fourth quarter of each calendar year, Apple's overall trend is clearly positive.
Apple's U.S. Market Share Trend: 1Q06-3Q08 (Gartner)
Despite continued strong performance in the U.S. market, Apple has yet to crack the top five vendors for worldwide shipments. Toshiba continues to hold the fifth spot with a 4.6% market share in a worldwide PC market that experienced 15% growth in shipments year-over-year.