Apple's Plans: New Products or Establishing Existing Ones?
As obvious as the path to a tablet device seems now, I have trouble imagining the next obvious path that Apple might follow in 2009 and 2010. In fact, the company may very well be nearing a product plateau. And here's the real kicker: That may not be a bad thing.
While Hesseldahl has no hard answers, he suggests Apple might do well to further establish their existing product lines rather than trying to branch out into new territory.Now, Apple and its customers would be well-served if the company concentrates on making everything better, faster, and cheaper. While the Mac is in the minds of many already a better personal computing platform than Microsoft's Windows, it's time to press the offensive.
The thoughts reflect some comments by our own readers who have felt that Apple has been neglecting their core business of Macs and may have spread themselves too thin with the troubled launch of MobileMe.Top Rated Comments
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However there room for further establishment with certain products - the Apple TV is probably the best example.
Now, Apple and its customers would be well-served if the company concentrates on making everything better, faster, and cheaper.
That's what most of this industry is about. Apple would have to be suicidal to go this way.
Also they've some patents for Wii-like device, and with new iPod Touch being advertised as gaming device more than a music player, I think something is coming. Not soon and not for sure to be released, but it's there.
Continue research (always!) and use it for the current product line.
I agree with this guy!
but I do wish apple would just start fixing things. mobileme launch was terrible, software updates seem to be creating as many bugs as they fix, and the computer line just doesn't seem as impressive.
Making their current product line better, faster, and cheaper would follow the line of thinking with Snow Leopard: not too many new features, just more stable and faster.
Yes.
Then, in parallel, they can continue designing the next great thing: the next revolutionary device like iPod, iPhone, Apple TV, tablet Mac, whatever.
Then, WHAM! Hit 'em on both fronts. Make the undisputably best products in their existing categories, and wow us with these new things that nobody else would have thought of, but once made, everyone wonders how they ever got along without it.
Yes.
Then, in parallel, they can continue designing the next great thing: the next revolutionary device like iPod, iPhone, Apple TV, tablet Mac, whatever.
Then, WHAM! Hit 'em on both fronts. Make the undisputably best products in their existing categories, and wow us with these new things that nobody else would have thought of, but once made, everyone wonders how they ever got along without it.
+1 WHAM!
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