Apple's Plans: New Products or Establishing Existing Ones?

Businessweek's Arik Hesseldahl raises some questions about what the strategic direction Apple will pursue in the next 6 to 24 months.

As obvious as the path to a tablet device seems now, I have trouble imagining the next obvious path that Apple might follow in 2009 and 2010. In fact, the company may very well be nearing a product plateau. And here's the real kicker: That may not be a bad thing.

While Hesseldahl has no hard answers, he suggests Apple might do well to further establish their existing product lines rather than trying to branch out into new territory.

Now, Apple and its customers would be well-served if the company concentrates on making everything better, faster, and cheaper. While the Mac is in the minds of many already a better personal computing platform than Microsoft's Windows, it's time to press the offensive.

The thoughts reflect some comments by our own readers who have felt that Apple has been neglecting their core business of Macs and may have spread themselves too thin with the troubled launch of MobileMe.