Apple Threatens to Close iTunes Store Over Possible Royalty Hikes
Understandably, Apple is opposed to the rate increase and, in a statement submitted to the board, even suggested that Apple might close iTunes altogether:
"If the [iTunes music store] was forced to absorb any increase in the ... royalty rate, the result would be to significantly increase the likelihood of the store operating at a financial loss - which is no alternative at all," Cue wrote. "Apple has repeatedly made it clear that it is in this business to make money, and most likely would not continue to operate [the iTunes music store] if it were no longer possible to do so profitably."
Apple claims that the market would not accept an increase in the per-track price and that overall sales would decrease. The Fortune article writer doubts that Apple would take such drastic measures as closing the iTunes Store as Apple has used it to leverage hardware sales of iPods and now iPhones.Top Rated Comments
(View all)On the other hand though, this would give the RIAA/NMPA a massive kick in the coinpouch and they would be forced to reform their ways.
Apple will just do what every other business does: raise the prices and get customers to pay the cost increases.
*looks at Season Pass of The Office*
I rest my case.
But don't worry, Napster will embrace it, raise rates top $3/track all so they can reclaim their bragging rights.
And just how will this curb piracy??
I would gladly pay more than $0.99 per song if I knew that the artists were getting more. But I don't particularly care to pad the pockets of record companies and other music industry execs any further.
i agree with that!
But I would be really sad if they closed the store. I love using it!
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