Apple Tops Customer Satisfaction Surveys
According to the American Customer Satisfaction Index (ACSI), Apple still tops the list as highest in customer satisfaction for personal computers. Apple's customer satisfaction score reached a record 85, which was 10 points higher Dell, its closest competitor.
"We haven't seen anything like this before, where a company scores 10 points over its nearest rival," said Claes Fornell, the head of the American Customer Satisfaction Index (ACSI), conducted quarterly by the University of Michigan.
Fornell believes that part of Apple's climb in customer satisfaction has been due to a particularly poor response to Window's Vista, which may have contributed to drops in the satisfaction of rival companies.Top Rated Comments
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46 months ago
In other news, sun to rise tomorrow. :p Also, in before people complaining about localized events in customer service problems.
46 months ago
Keep them away from these forums!
Oh wait. They are smart enough to know that people tend not to post if everything is going peachy.
Oh wait. They are smart enough to know that people tend not to post if everything is going peachy.
46 months ago
It's good news that Apple's rank in customer satisfaction hasn't dropped. It is amazing how different Apple support is from other companies. My experiences with HP and Dell support have been pretty bad however, so it isn't surprising.
46 months ago
That's actually a slight bit surprising given the increase in users complaining of problems around here. But I guess if Apple is still the top in customer satisfaction then the increase in complaints is probably more a sign of Apple's growing marketshare than it is a sign of changing quality.
46 months ago
I wonder how Apple would fare in customer satisfaction in the phone category. :rolleyes:
46 months ago
That's actually a slight bit surprising given the increase in users complaining of problems around here. But I guess if Apple is still the top in customer satisfaction then the increase in complaints is probably more a sign of Apple's growing marketshare than it is a sign of changing quality.
% vs. #
There ARE more complaints simply because there are more Mac users. The overall percentage can remain 'good' but doesn't mean you won't see more and more problems around here every year.
46 months ago
In other news, sun to rise tomorrow. :p Also, in before people complaining about localized events in customer service problems.
Wait the sun WILL rise? huh, I guess I will have to go to work after all.
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