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Apple to Drop Prices of Notebooks?

Investment bank Piper Jaffray issued a note today based on Apple's future outlook in 2008 and 2009. During their financial conference call, Apple told investors that they expect the company's gross margins will by down to 31.5% (from 34.8%) in Q4 2008 with expectations of further declines down to 30% for fiscal 2009.

The investment bank believes that while Apple tends to be conservative in their predictions, they also expect that Apple may be preparing to cut prices of existing prices to maintain sales momentum. They believe there's an "80% chance" that Apple will introduce redesigned MacBooks and possibly MacBook Pros at lower price points. Specifically, the quote prices starting at $999 (down from $1099) for the MacBook and $1,799 (down from $1999) for the MacBook Pro. They also expect "slightly redesigned" iPods and "lower-cost" iPod Touches in time for the holiday buying season.

Apple's financial conference call has sparked off a flurry of speculation about their future "mystery" product. A Page 2 rumor even reintroduces an unconfirmed possibility of a MacBook Touch.

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46 months ago
Bout freakin time.
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46 months ago
That would be super as I will soon be in the market for a new laptop to replace my original MBP.
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46 months ago
That's good to hear...maybe I won't have to wait so long to update my MB :D
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46 months ago
MB and MBP multi-touch is not a matter of if, but when.

Why would Apple cut its profit margins? It isn't Dell, making low end kit, with small margins, so why do it? Piper Jaffray seems to have been going out on a limb here. They'll bump everything i'd imagine. Wouldn't see APple reducing any price points much, if at all, unless they have a better line planned.
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46 months ago
lala the Tuesday threads are closing in!
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46 months ago
These new rumors are awesome. First MacBook touch now this. Woot!
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46 months ago
so the new MBP most be around the corner
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46 months ago
How about the MBA? If the price for the MBP drops to $1,799 (which is currently the price of the standard MBA), how much do you guys think the MBA would cost?:rolleyes:
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46 months ago

How about the MBA? If the price for the MBP drops to $1,799 (which is currently the price of the standard MBA), how much do you guys think the MBA would cost?:rolleyes:


I'd guess probably down to $1,599. But I wouldn't expect to see that until they release an updated version.
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46 months ago
I hope they don't loose the student price cut in the change.
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