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Apple and Intel's Collaboration on MacBook Air and Beyond

Fortune reports on Apple and Intel's strengthening relationship over the past few years. Apple switched from PowerPC to the Intel processors three years ago in a somewhat surprise move. Since then, Apple has successfully transitioned to the use of Intel processors in their Macs.

Up until January, Apple had used off-the-shelf Intel parts generally available to other manufacturers. For the MacBook Air, however, Apple approached Intel in early 2007 asking for a small, thin chip for use in an extremely thin computer. Initially, Intel said they were unable to help, but then realized they had an old project that had not been well received by PC manufactuers:

Years earlier, researchers had dreamed up a similar chip in a tiny package, but the idea had been put on the back burner after PC makers gave it a ho-hum reception. The concept just had to be dusted off. We had that small chip package pretty much sitting on the shelf, Rattner recalls. Within a year, Intel had updated it to meet Apples needs and delivered it in volume.

Apple used the chip in the MacBook Air, which was introduced in January of this year. The most interesting comment, however, is that Intel's chief technology officer Justin Rattner says that Intel is working with Apple on more projects that are "equally aggressive".

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48 months ago
a post from 3 years ago on the official Apple Intel switch announcement thread where everyone were saying a a terrible catastrophe this was

Jun 6, 2005, 02:41 PM
Chimera
macrumors regular

It'll be odd i guess telling stubborn PC users that the mac is now using pentiums, but hopefully in 4 years when everything has settled everyone will see this as a masterstroke (4 years is a long time though )

Well, we didn't have to wait 4 years to see that you were right Chimera, it WAS a masterstroke ;-)
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48 months ago
Wow that would be amazing
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48 months ago
Imagine that. Custom solutions can make the client happy and everyone a profit. I always enjoy hearing about how things actually work in the business world, especially the recycling of old projects. There is yet hope for Newton, the Cube and that Godforsaken gaming console.
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48 months ago
Hmmmm.

Intel speak "equally agressive"
Apple speak "insanely great"

Noted.

Did Apple get a discount since they helped fully recover the capital cost of a dead project?

Rocketman
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48 months ago
It's not completely correct to say this is the first custom thing Intel's done for Apple. They sold them a CPU that officially didn't exist for a while in the Mac Pro, and they've done similar things for the iMac. All in all it's been fun that even with the switch to Intel, Apple's STILL pulling out CPUs that are kind of new and different. (Only they're also updating their systems much more frequently-kind of a best of both worlds thing.)
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48 months ago
Now if only the update the mini.
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48 months ago

It's not completely correct to say this is the first custom thing Intel's done for Apple. They sold them a CPU that officially didn't exist for a while in the Mac Pro, and they've done similar things for the iMac. All in all it's been fun that even with the switch to Intel, Apple's STILL pulling out CPUs that are kind of new and different. (Only they're also updating their systems much more frequently-kind of a best of both worlds thing.)


Apple did get the MacPro chip early, but it was a standard part. The iMac chip does appear custom, but came after the MacBook Air.

arn
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48 months ago
Why don't they just marry each other.
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48 months ago
MacBook Air revision?
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48 months ago
It must be extremely exciting for Intel folks to be working with Apple, in contrast to the previous crowd of D*LLards.
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