MacRumors.com

In the wake of Apple's iPhone 3G announcement and AT&T's press release detailing their new agreement with Apple, additional details are surfacing regarding the companies' attempts to reduce the number of customers unlocking their iPhones for use on other carriers.

Gizmodo spoke with AT&T's President of National Distribution Glenn Lurie, who revealed that all iPhone activations will take place in-store. This is in contrast to the current system in which customers may activate their iPhones from home using iTunes. Additionally, Reuters reports that AT&T has said that purchasers who do not activate their iPhones within 30 days will be subject to penalties. No details on these proposed penalties have been made public.