MacRumors.com

Apple also announced today the launch of iTunes movies in the UK.

"We're kicking off movies on the iTunes Store in the UK with over 700 films for purchase and rent," said Eddy Cue, Apple’s vice president of iTunes. "We think customers in the UK are going to love being able to enjoy their favorite movies on their iPod, iPhone or on a widescreen TV with Apple TV."

For movie rentals, customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it.

iTunes movies are available at £6.99 for library title purchases and £10.99 for new releases. iTunes movie rentals are £2.49 for library title rentals and £3.49 for new releases, and high definition versions are priced at one pound more.