Apple's annual developer conference in San Francisco.
Apple Drops iPod Shuffle Price to $49, Adds 2GB Model at $69
"At just $49, the iPod shuffle is the most affordable iPod ever," said Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing. "The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle."
The Shuffle is still available in the same colors: silver, blue, green, purple and red. The 2GB model won't be available until later this month.