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Apple Extending Trademark to Include Handheld Gaming

Trademork notes that Apple has filed to extend their Apple trademark into new areas, covering:

Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games

The filing took place on February 5th, 2008.

Apple's iPods have always contained a few built-in games, but in 2006, Apple extended this to allow 3rd party developers release downloadable games through iTunes. The trademark application, however, will certainly reignite rumors that Apple is seriously pursing its own game development or even its own game console.

Apple has been known to be recruiting game developers back in 2006, and has authored a number of the existing iPod games. In the mid 90's, Apple did launch a short lived game console called Pippin.

Update: Game Developer Job listing from Apple, via 9to5.

Video Game Design and Production. Successful candidate possesses a proven track-record of producing and designing great video games.

This may not mean much, as Apple has already written and released a number of iPod games.

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52 months ago
Please just dont be like the Pippin. :eek:
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52 months ago
i really couldnt care less if apple goes into the gaming market. i aint a gamer. now bring on a 32gb 3g iphone with ichat built in!
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52 months ago
I don't think its likely that apple will release an entirely different device for gaming. More likely is apple developed games for iPhone/iPod Touch which could be pretty cool with the use of the accelerometer.
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52 months ago

I don't think its likely that apple will release an entirely different device for gaming. More likely is apple developed games for iPhone/iPod Touch which could be pretty cool with the use of the accelerometer.


Exactly
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52 months ago
Could just be some patent for their recent "let the games begin" e-mail, more and more games on iPod

far out though
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52 months ago
A games machine is only as strong as it's games.. So I hope they have some good developers on board (ie, YES to Id, "Meh" to EA)..

Saying that, itunes store as a channel for distrbuting "DS-like" games would be excellent, handheld games are stupid, tiny, inconvenient, easily lost things, and an online distribution model suits them down to a tee.. PSP suffers most from that, but the UMD is still pretty killer for putting big games on a tiny handheld. Apple would just bung an ipod HD in there though and make UMD look stupid.

I'm sure Nintendo have realised all this already though.. Well, I hope so for their own sake..
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52 months ago

I don't think its likely that apple will release an entirely different device for gaming. More likely is apple developed games for iPhone/iPod Touch which could be pretty cool with the use of the accelerometer.


Ya, the iPhone and touch are probably pretty simmilar to what Nintendo's next handheld will probably be like, using both motion controls and a touch screen. If you think about it, they have a great game platform possibility on their hands.
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52 months ago
I agree with the above. I reckon it's to tie in with the release of the iPhone/iTouch SDK - Apple are probably hoping for an increase in the number of offline games (as am I).

MadDoc,
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52 months ago
Well this is my first post :D:D:D:D

I used to think that the games for the ipods were pretty useless but after getting a new nano I have to say they are really playable. Ofcourse its not going to beat my psp or ps3 but they are good time wasters and could be something that will be a good revenue stream for apple
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52 months ago
The idea of Apple making its own home console / handheld is awesome!!! I would just love that!!!

Knowing Apple, it would be sooo beautiful and sooo technologic.
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