Apple's annual developer conference in San Francisco.
Apple Announces iTunes Movie Rentals
iTunes Movie Rentals
Touchstone, Mirimax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal & Sony are all on board.
Over 1000 movies - available 30 days after the DVD release of the film.
Watch anywhere - Macs, PCs, all current iPods and iPhone.
Watch instantly - 30 second delay with modern broadband
Rules - 30 days to start watching, 24 hours to complete once started
Pricing - $2.99, new releases $3.99
The new rental service launches in the U.S. today. International will launch later this year. Software updates for iPods and iTunes forthcoming.