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Apple Announces iTunes Movie Rentals

Apple announced that as of last week, the iTunes Store has sold over 4 billion songs. A new single-day record was set this past Christmas Day (December 25, 2007) with 20 million songs sold in 24 hours.

iTunes Movie Rentals
Touchstone, Mirimax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal & Sony are all on board.

Over 1000 movies - available 30 days after the DVD release of the film.
Watch anywhere - Macs, PCs, all current iPods and iPhone.
Watch instantly - 30 second delay with modern broadband
Rules - 30 days to start watching, 24 hours to complete once started
Pricing - $2.99, new releases $3.99


The new rental service launches in the U.S. today. International will launch later this year. Software updates for iPods and iTunes forthcoming.

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Top Rated Comments

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53 months ago
i wonder if you can rent the HD stuff without an apple tv?
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53 months ago
Good for You. S.




I mean US. For the rest of us other than US, there is only hope.
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53 months ago
this will actually get me to use the iTS for movies now. good work imo, Apple.
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53 months ago
The only thing I didn't like was I didn't see a "Buy" button in the screenshots that were shown. Seems like all these studios are signing on for rental-only.
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53 months ago

The only thing I didn't like was I didn't see a "Buy" button in the screenshots that were shown. Seems like all these studios are signing on for rental-only.


we'll have to see how it is when the update comes through. might just be rental to test the waters and buy added at a later date. worst case scenario at least.
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53 months ago
God by the time this rolls out here we'll all have forgotten
And oh, the obligatory price rise compared to all of Europe and the US :/
Still, it's here
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53 months ago
Am I reading this right? The movie will have been in Blockbuster and on Netflix for an entire MONTH before I can access it w/ an Apple TV?
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53 months ago

i wonder if you can rent the HD stuff without an apple tv?


Good question. I wonder as well.
Rating: 0 Positives / 0 Negatives
53 months ago

i wonder if you can rent the HD stuff without an apple tv?



Me too. Anyone know?
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53 months ago
This is great but limiting to a segment of ipod/iphone users. I watch movies during my half hour commute on the train. It takes me 2 days to watch most movies. 24 hours cripples that option for me :(
Hopefully they will change this in the future...
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