Apple Lowering iTunes Prices in UK
Apple announced today that it would be standardizing iTunes music pricing in Europe. As a result, it will lower prices it charges for music in its UK iTunes store to match the pricing across the rest of Europe.
Apple currently charges more for downloads in the UK due to the higher wholesale prices in the UK. Apple states that it "will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months."
The change comes after European Union regulators had begun investigating iTunes pricing practices after complaints had been filed in 2004. The pricing move is intended to equalize the market across Europe.
Apple currently charges more for downloads in the UK due to the higher wholesale prices in the UK. Apple states that it "will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months."
The change comes after European Union regulators had begun investigating iTunes pricing practices after complaints had been filed in 2004. The pricing move is intended to equalize the market across Europe.
Top Rated Comments
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54 months ago
excellent news! i buy most music from iTunes nowadays any way so making it cheaper is great news!
letes hope this signals the end for 'Rip off Britain' not flaming likely though
(deep breath..... rant over)
letes hope this signals the end for 'Rip off Britain' not flaming likely though
(deep breath..... rant over)
54 months ago
This is really good news for the UK folks. Wonder how the record companies will react.
54 months ago
European prices are 74p - a drop of 5p per track is not such big news methinks.
54 months ago
Are normal tracks 256Kb/sec these days? I only buy iTunes Plus, I think it's about time it all went DRM free. Then I'd buy all my music on it.
54 months ago
This is really good news for the UK folks. Wonder how the record companies will react.
Makes you wonder why the EU didn't file the charges in the first place against the music companies instead of harassing Apple.
54 months ago
About time! :D
Yeah, why its fair for USA an europe to have tracks at nearly half the price is beyond me. Also how a macbook is half the price in the states then it is in the UK, is just simply unfair. :confused:
54 months ago
Makes you wonder why the EU didn't file the charges in the first place against the music companies instead of harassing Apple.
Good point, why does Apple have to charge the same price across Europe, if the record companies do not?
54 months ago
Just lowering UK prices is not good enough. They should allow purchasing from any EU country. At the moment some Eu countries can't use the service at all.
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